Quid des startups marocaines avec Driss Aissaoui - 15/01/2025 - Vidéo Dailymotion

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MEDI1TV Afrique : Quid des startups marocaines avec Driss Aissaoui - 15/01/2025

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00:00Ladies and gentlemen, hello and welcome to Focus Eco.

00:13Moroccan start-ups raised $70 million in 2024.

00:18According to the annual report of Africa The Big Bill,

00:21a 311% increase,

00:24this performance places Morocco in the 5th place in Africa.

00:28Despite this good performance,

00:30start-ups are still facing a number of difficulties.

00:35The report also reveals that half of the funding for 2024

00:39has been captured by only 10 companies in Africa.

00:42We are talking about this report today with Mr. Dresslier.

00:46Saoui, you are an economic analyst.

00:48Hello, thank you for being with us.

00:50Thank you, Madam.

00:51So, a fund raise of $70 million,

00:55an increase that is quite significant compared to last year,

00:58we are talking about 311%,

01:00and yet this figure is far behind some other African countries,

01:05or at least there is still a long way to go.

01:09Yes, certainly.

01:10You know, when we talk about start-ups,

01:13that is, the future of entrepreneurship in Morocco,

01:17it is a field that is not at all in the good graces

01:21of those who lend money,

01:23of those who give money to those who have to create companies,

01:27to those who really have to be at the top of the priorities

01:32of those who make decisions in this country.

01:34And I think that this figure,

01:37effectively, it is particular.

01:39$70 million is not nothing.

01:42It is 311% compared to 2013, 2023.

01:47It is excellent, it is very good,

01:50but I think that what needs to be done

01:53is that I think that the managers of the companies,

01:58the managers of everything that is money, investment,

02:03must take into account the fact that start-ups are the future.

02:08They are the young people.

02:10So, we must trust the young people,

02:12because the young people who represent the future of this country

02:15are not always well treated,

02:18they are not always well seen by those who lend money.

02:23Today, they are where they are.

02:28That is to say, Moroccan start-ups do not benefit

02:32from the necessary confidence that they must have

02:37of what they are on the economic side,

02:42on the side of economic investment in this country.

02:45You said it, start-ups are the future.

02:47We are in the African top 5,

02:49but we aim to be well beyond this top 5,

02:52at least in the top 3.

02:55What are today the main obstacles

02:58to the financing of small businesses,

03:01small firms, which could then become internationalized,

03:05become large companies,

03:07and perhaps even support the Moroccan economy?

03:10These are the small firms, as you call them.

03:14As I said earlier,

03:16these are the actors that will make all the difference

03:21in the Moroccan economy.

03:24We cannot talk about these companies

03:26without considering the fact that these are the structures

03:31that carry out applied research.

03:34These are the companies that have the most means

03:38to adapt to the changes in everything that happens

03:42at the level of investment.

03:44And if we are unable to look at them like that,

03:47I think we really have to ask the question differently.

03:51I think that today,

03:54Moroccan start-ups do not benefit,

03:57I will tell you very briefly,

04:00do not benefit from the confidence of those who have the money,

04:04of those who have the means,

04:06of those who decide in this country.

04:08We consider that start-ups are little thumbs

04:12that we will let develop by themselves.

04:15They will come when they are able to do so.

04:19However, we forget that it is with these actors

04:23that we build the future.

04:25These are the companies that tomorrow

04:28will make all the difference at the economic level.

04:32How will they do it?

04:34Because they are light.

04:36They are able to adapt.

04:38And a young Moroccan

04:42when you put them in a project,

04:45they show you that they are able to go very, very quickly

04:49towards everything that is good,

04:52towards everything that is intelligent at the level of this country.

04:55A problem of confidence,

04:57but there are also other underlying difficulties.

05:00There is access to capital,

05:02as we talked about, so financing,

05:04but there is also the maturity of the projects,

05:06perhaps, once they are started,

05:08and a financial regulation,

05:11in particular, which remains at the level of banks,

05:14a little too rigid compared to other African countries,

05:18in particular, Anglophone countries,

05:20which further flexibilize regulation

05:23and access to financing.

05:25Yes.

05:26You are citing the underlying problems

05:29of financing at the level of Moroccan banks,

05:33of the world of investment in this country.

05:36African banks,

05:38they manage to go further.

05:41Why?

05:42Because in African countries,

05:45we have capacities and financing

05:49that are really very, very far.

05:52They go very far.

05:53You know, when you take the example of

05:56everything that is microeconomic,

05:59of everything that is financing,

06:01Africans have a lot of facilities.

06:04Africans are able, with their mobile phones,

06:07to make a document exchange,

06:10to invest in a project.

06:13However, we have not yet reached this.

06:16Unfortunately, we are still here discussing

06:19whether we should keep the cash

06:21at the level of exchanges

06:24that we have between companies, individuals, etc.

06:27There are a lot of problems.

06:30But there are advances.

06:31There is a cryptocurrency.

06:32We are talking about E-Diram.

06:34But the E-Diram, the cryptocurrency,

06:38which has also succeeded in other countries,

06:42has worked well in other countries.

06:44In Morocco, this is not yet the case.

06:46Even if the Central Bank is very open-minded.

06:51She wanted to open this capacity.

06:54They also opened it for alternative financing.

06:58So why not for small businesses

07:03that aspire to become big and important

07:06at the level of the future?

07:08So, the ecosystem of start-ups in Morocco

07:11is based elsewhere,

07:13especially on financing.

07:15But there is also the aspect of innovation.

07:17And in relation to innovation,

07:19where are we today?

07:21We have a few shortcomings.

07:24There is an effort that is being made.

07:26But we have to encourage this aspect more.

07:31You are asking the fundamental problem.

07:34You are talking about innovation.

07:36With whom are we going to see

07:41whether this project is innovative or not?

07:44First, we have to accept it.

07:46It has to enter the circuit.

07:48And Moroccan start-ups

07:50do not have this chance

07:52to enter the system

07:54and say that this one has innovation

07:57and does not have it.

07:59Because we cannot judge them.

08:01There is indeed an important Moroccan institution

08:06that works on the aspects of innovation.

08:09It exists in Morocco.

08:11It even has money and resources

08:16to encourage innovation.

08:18But this is not a priority.

08:20This is the problem.

08:22There is always something incidental,

08:25something that could possibly happen

08:29if we are interested.

08:31I think that Moroccan start-ups

08:34need a much more important environment.

08:39More important,

08:41that it is an environment

08:45that takes into account

08:47the fact that start-ups are young,

08:50they are dynamic,

08:52they want it,

08:53but there has to be an environment

08:55that facilitates all this.

08:57But we are in a very sclerotic environment.

09:02Especially at the level of banks,

09:04they do not want to play the game.

09:06We are still on digitization today,

09:08there is the 2030 strategy.

09:10Yes.

09:11We have started quite important projects.

09:14There is an important reflection

09:17that is developed here and there.

09:19It must be said.

09:20Digitization,

09:22Morocco 2030, etc.

09:25These are a lot of projects

09:27that are imagined,

09:29that are put in motion, etc.

09:32But it is still in the trial phase.

09:35We are trying,

09:37but we are not really ...

09:39If there is a project,

09:40you want it to succeed.

09:41If you want to finance start-ups,

09:43there must be a duration.

09:45It must last over time.

09:47People must be able to settle

09:49and look.

09:50Ah, this is an interesting phenomenon.

09:53We can do this,

09:54we can do that, etc.

09:55But unfortunately,

09:56we are still in an observation phase.

10:00Observation of what is happening

10:02at the level of the Moroccan market.

10:04Okay.

10:05What is the strategy today

10:07to further strengthen the visibility

10:10of these small Moroccan thumbs,

10:13especially in relation to the international market?

10:16Perhaps,

10:17capturing international funding.

10:19Why not?

10:20What you are saying is not wrong at all.

10:23Because for a long time,

10:25there have been international capital

10:27who were interested in Morocco.

10:29And they would be more interested

10:32by doing business

10:34with a small rising company

10:36that is dynamic,

10:37that wants to go forward,

10:39than with an already established company

10:41that has a lot of load, etc.

10:43No.

10:44You have to find a way.

10:46You have to find a way

10:48to give Moroccan start-ups

10:50the possibility

10:52to imagine a future.

10:54Because in fact, that's it.

10:56It is the ability to have a dream.

10:59And if we are unable to have a dream,

11:02we can't consider

11:04that we are in the limelight,

11:07in the atmosphere of a start-up

11:09that imagines the future

11:11with a lot of spark,

11:13with a lot of capacity

11:15to go forward.

11:16You have to dream big.

11:17Thank you, Mr. Daleh Serissaoui.

11:19I remind you that you are an economic analyst.

11:21It was a pleasure to have you with us today.

11:24This is the end of Focus Eco for today.

11:26We will meet again tomorrow with a new guest

11:28and a new topic.

11:29Have a good day.

Quid des startups marocaines avec Driss Aissaoui - 15/01/2025

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