'TikTok refugees' are flocking to China's social media app RedNote. This is what we know about it

Xiaohongshu, or RedNote, has attracted a flurry of self-styled "TikTok refugees" who looking for an alternative but are refusing to join Meta.

Transcript

00:00As the threat of a TikTok ban looms, some U.S. TikTok users are flocking to Chinese

00:07social media app Xiaohongsu, making it the top downloaded app in the U.S. Users landed

00:15on the app called Little Red Book in English as an alternative to TikTok, with some saying

00:20they specifically picked the Chinese app to protest the TikTok ban.

00:26Today, it has grown into a popular platform for young people to share practical tips or

00:32tutorials on various topics like beauty, fashion, fitness, adventure, or even career advice.

00:41The app has over 300 million monthly active users, and most of them are young female living

00:47in the big cities.

00:49The U.S. Supreme Court is due to rule on whether TikTok must divest from its Chinese parent

00:54company or be banned in the U.S. over security concerns.

00:58Masses of TikTok users joined the Chinese app using hashtags such as TikTok Refugee.

01:05Since yesterday, we have seen many new posts in English calling themselves the TikTok refugees,

01:11and the reaction from the Chinese users have been mixed.

01:14Some believe this is a great way the Chinese culture get to a global audience, while some

01:19worries this will be a cultural invasion and it might have an impact on the censorship.

01:27Little Red Book has become the top downloaded free app on the U.S. App Store, but it is

01:31not clear if the app will serve as a sustainable replacement for TikTok.