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ESPN Expands Influence with New Branded Sports Books
SportsGrid
Follow
1/13/2025
Category
🥇
Sports
Transcript
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00:00
2024 marked the year ESPN Bet took over their own sports betting entity and looking to make a big
00:07
impact, I know, in 2025. And so, therefore, part of their process, Pat, has been opening up a lot
00:12
of these in-person sports books. And we just got word that several will be opening up across the
00:17
country. What do you make of this news? Yeah, it's interesting. I mean, over on the LSR
00:22
podcast that we do every week, we talk a lot about kind of the race for third, and ESPN is a pretty
00:28
distant second-tier operator. And so, they definitely have a lot of room to make up and
00:34
gain ground, and they certainly need to. I think a lot of what they've talked about in the last
00:39
couple earnings reports of, you know, fully syncing with the ESPN app and the retention
00:44
they have with customers they get from ESPN is actually pretty promising in the long run. Yeah,
00:52
last week they announced they're opening 10 new ESPN-branded sports books at casinos across the
00:57
country. That's Penn Entertainment. That brings their total up to 19. They're also in 19 states
01:02
mobily. And I don't think that's a, you know, it is a brand. It's fun to go to an in-person sports
01:07
book if you're a fan of a brand. But I don't know that that will move a needle much in terms of
01:12
market share because, you know, I think as we've seen over looking over stats and everything,
01:18
it's about 95 percent generally of wagers are made online. So, you know, it's not going to
01:23
move the needle a huge amount, but it is fun to see branding up and customers going into a casino
01:29
and saying, hey, maybe I should bet at ESPN bet versus, you know, DraftKings if they're at, you
01:34
know, whatever casino they're at. So, you know, it is a move. It doesn't move the needle much.
01:40
We'll see. But ESPN is certainly trying to make some ground up on, you know, a couple of the
01:46
leaders in that second tier, maybe Fanatics, BetMGM, Caesars, the likes.
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