पिता की मौत के बाद छूटी पढ़ाई, शुरु किया बिजनेस आज करोड़ों का टर्नओव्हर, जानिए अनिकेत टंडन की कहानी

ETVBHARAT

रायपुर के अनिकेत टंडन ने अपनी मेहनत और लगन से मुकाम हासिल किया है.आईए जानते हैं अनिकेत की सफलता की कहानी.

Transcript

00:00The young talent of Raipur, Aniket Tandon, is not dependent on any recognition.

00:22Today he is taking a turnover of crores from his business.

00:25Aniket Tandon's father died when he was 19 years old.

00:30After this, Aniket Tandon decided to start a business.

00:33But it was not easy to start a business because he did not have any money.

00:39I had made a mind-set to prepare for UPSC while staying there.

00:44So, I was also preparing for it as soon as Barvi passed.

00:48So, suddenly my father died before Diwali in 2020.

00:53I was suddenly given all the responsibilities.

00:57I am the eldest son of the family and I was 19-20 years old at that time.

01:03So, I left everything and withdrew my admission from there.

01:07And I came to my home in Raipur.

01:09At that time, I was not able to think of anything.

01:14After that, I applied for BA from a private university in Raipur.

01:22I pursued my BA from there.

01:26At the same time, I thought that I will not be able to do UPSC.

01:32So, I thought of doing a job while studying in a private university.

01:36At that time, I was young and my mind-set was not good.

01:44So, I thought of doing it.

01:47While studying in a private university, I felt that I should do some business.

01:54But business requires a lot of money.

01:58But we did not have that much money.

02:01So, we thought about what to do.

02:04So, we did market research and came up with 2-3 businesses.

02:09Aniket decided to do chips business after market research.

02:14He studied about the products and brands of the market.

02:17After that, he took a loan of Rs. 25 lakhs under the Pradhan Mantri Rojgaar Srijan program.

02:22He also got training in this.

02:24With the help of the loan, Aniket put a manufacturing unit in Tilda.

02:28We re-united it.

02:31Then we thought of making chips that are natural.

02:35There is no chemical or preservative in it.

02:38We will give as healthy as possible.

02:40After that, we launched Yummy Potato Chips.

02:43We searched for a business for 6 months.

02:46After that, we searched how to run this business for 1.5 years.

02:51We launched Yummy Potato Chips.

02:54After that, we used to make homemade spices.

02:57We used to mix homemade spices from the market and go to the market for testing.

03:03So, from almost 1-2 lakh people, we thought of a flea market.

03:09As soon as we set up a flea market,

03:12we did free testing at the square and malls.

03:16We got feedback from there.

03:18We got motivation from the feedback.

03:20We got good feedback from everyone.

03:24After that, we did marketing for 1.5 years on distribution channels.

03:29We focused more on distribution channels.

03:32After that, we decided to sell in packets.

03:37The product made by Aniket Tandon is natural compared to others.

03:41Because compared to other chips sold in the market,

03:45Aniket Tandon's chips are made with homemade spices.

03:49At the same time, compared to other packets,

03:52Aniket is giving more quantity with natural taste at the same price.

03:57At the same time, to get raw material,

04:00they directly contact the farmers and buy their crops.

04:04This saves the broker's money.

04:06As I told you, if we eat 5 packets of chips from the market,

04:10our stomachs start hurting.

04:12This problem is prevalent in the market.

04:15We have come up with a solution to this problem.

04:18We will make our chips completely naturally.

04:21We will not use any chemicals, preservatives or additives.

04:24Our spices are homemade spices.

04:27There is no chemical in it.

04:29It is tested with CFTRI.

04:33It is tested to see if there is any deficiency.

04:36It is certified by us.

04:38Another win point is that our competitors give 10 to 11 grams.

04:44We have given quantity, quality and homemade spices.

04:49These three sources are making us a winning point for our product.

04:53We are bringing it to the market and making it natural.

04:57The market is running on chemicals.

05:00We are not adding chemicals.

05:02If you pick up a piece of our chips and eat it,

05:05you will understand what spices are added to it.

05:08The entire staff of Aniket's factory belongs to women.

05:11They are also going to set up a unit in Raipur.

05:14Talking about turnover,

05:16Aniket is doing a turnover of around 2 crores every year from this business.

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