Battling the cost of living by buying supermarket own brand foods

As the cost of living continues to rise, more and more people are turning to shops’ own brand goods to save some money from their food bills.

Transcript

00:00In 2024, more UK shoppers shifted from famous brands to supermarket-owned labelled products

00:08as the cost of living crisis continued to bite.

00:11Retailers have responded by expanding and improving their own brand ranges, offering

00:15competitive pricing and premium options to attract customers.

00:20Asda revamped its meal solutions range, while Sainsbury's doubled its own labelled products

00:23in local stores to improve perceptions of quality.

00:27Costco's Finest and Waitrose's own labelled ranges are also seeing increased demand as

00:31consumers look for affordable, yet high-quality alternatives.

00:36Shoppers are reporting significant savings by opting for own brand products.

00:40Many find that the quality rivals or even exceeds that of well-known brands.

00:43Aldi and Lidl have both seen strong growth in their own labelled offerings, highlighting

00:47the trend toward affordability without compromising on taste or variety.

00:53As this shift continues, supermarket-owned brands are proving to be a reliable alternative

00:57for households under financial pressure.

00:59So, have you made the switch?

01:01And is the quality up to standard?