Swiftonomics: Taylor Swift’s billion-pound boost to the UK economy

National World - LocalTV

Dubbed "Swiftonomics," Taylor Swift’s Eras Tour pumped an extraordinary one billion pounds into the UK economy, with over a million fans flocking to major cities to catch her shows.

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00:00Taylor Swift wrapped up the European chapter of her record-breaking Eras tour,

00:05delivering a spectacular finale at Wembley Stadium. Her eighth and final show in London

00:09sent a crowd of 92,000 fans into a frenzy as she performed a medley of her greatest hits,

00:15cementing her tour as the highest-grossing in history. Dubbed Swiftonomics, the tour pumped

00:20an extraordinary £1 billion into the UK economy, with over a million fans flocking to major cities

00:26to catch her shows. The economic ripple effect was immense as the tour's 50-plus dates across

00:31countries like France, Sweden, Ireland and Spain created a surge in demand for hotels

00:36and for short-term rentals. Fans were estimated to spend an average of £848 on tickets, travel

00:42and accommodations for the UK leg of the tour, more than 12 times the cost of a typical UK night

00:49out. Beyond the financial windfall for businesses, Taylor also made a meaningful difference in local

00:53communities. Food banks in cities like Liverpool and Cardiff received surprise donations from the

00:58pop star. These contributions, though undisclosed in exact amounts, were described as transformative

01:04for those in need.

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