AP_WEB_CM_CHANDRABABU_NAIDU_LIVE_19-26-18

ETVBHARAT

1/6/2025

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Transcript

00:00Before going to Davos, when did the process start? What did you do? Innovative ideas?

00:07Ultimately, what is the benefit for farmers? Got it? What is the benefit for consumers?

00:15Total ecosystem, how it is working? Overall, where are we?

00:20And for the government also, sir, we'll save electricity, we'll save water, health.

00:24Yeah.

00:27Sure, sir.

00:28Before going.

00:29Sir, this is marketing, sir.

00:31Jaggery is being supplied to TDD.

00:33Namaste, sir.

00:34Namaste, madam.

00:35I'm supplying jaggery to TDD.

00:39For the past three years, sir.

00:41Where did you supply it, madam?

00:42Esarpuram mandalam, sir.

00:43Esarpuram, there.

00:44Yes, sir.

00:45How many acres did you supply?

00:46Three acres, sir.

00:47Three acres.

00:50Taste it, sir.

00:51It's okay.

00:52Sir, please come, sir.

00:53It's okay, madam.

00:56Your people are giving me a warning now, sir.

00:57What is it, sir?

00:58I'll taste it.

01:00This is the process naturally, sir.

01:01Without using sulphur.

01:08Good.

01:09Around 562 molecules test done, sir.

01:11Before the supplying is all done.

01:13It can be certified.

01:23You can see there, sir.

01:24We are number one in the country, sir.

01:31Next is Uttaradhyay.

01:34Then Kerala.

01:35Rajasthan.

01:36So, we account for 33% of the country, sir.

01:40This is called the parts factory guarantee PGS, sir.

01:46It's a group-based certification, sir.

01:47Even if one person violates the group, the whole group takes the responsibility.

01:51They all also bear the penalty.

01:53SIG groups give collateral guarantee.

01:56Organic certification also gives such a guarantee.

02:01Aren't you doing it for the farmers?

02:03It's not for the individual farmers, sir.

02:05It's for the group.

02:06Why can't you do it for the farmers, sir?

02:11The market requires independent verification, sir.

02:16They are CSA, sir.

02:17Center for Sustainable Agriculture.

02:18They are an external agency.

02:19You are?

02:20Center for Sustainable Agriculture.

02:22We do it in Andhra Telangana.

02:26For organic certification, an external body should certify, sir.

02:31We maintain our data, sir.

02:32But that will not be...

02:36How much can you verify?

02:37This is the status of PGS organic certification.

02:40We have registered 10 lakh farmers, sir.

02:424.5 lakh hectares.

02:45This year, we will verify and give them a green certificate, sir.

02:50First 2 years, it will be under green certificate.

02:52Then, 3rd year, it will go into the market.

02:54That means, it will take 3 years.

02:562 years, sir.

02:57Some of them are already certified.

02:59Some are small numbers, sir.

03:01But it will take 3 years, sir.

03:02How much of this 10 lakh is completed in 3 years?

03:05You are talking about the CEOs.

03:08What we are telling them is...

03:10Even if there is a conversion, if we don't have pesticide residue, you can buy it.

03:15I told them not to wait for 3 years.

03:18We will test 5-6 molecules for you.

03:22We are telling them not to wait for certification, sir.

03:25That's why they agreed, sir.

03:27You will be meeting them, sir.

03:29Otherwise, this organic certification is very cumbersome, sir.

03:33Similarly, every farmer can be traceable, sir.

03:35From which farm to which product...

03:37Traceability is important.

03:39That is important.

03:40We are going to have all the traceability.

03:42Next feature is...

03:43If they maintain record,

03:45you have to correlate with the process and outcome.

03:49That is the next phase.

03:51What I am saying is...

03:52You are going now as a group of farmers.

03:56Tomorrow, if they maintain record, each farmer,

04:00then you have to go for individual.

04:02Then, with that photo,

04:04the consumer has to verify it.

04:09That is the next feature.

04:11That is the next feature.

04:13What is the next feature, sir?

04:14Some external person...

04:16No, no.

04:17External person only can do that job also in course of time.

04:21It is a collective.

04:22Every individual comes to collect results.

04:26Collect the outcomes.

04:27Then, it will have impact.

04:29Just one more thing, sir.

04:30Every collectorate, every Mandal headquarters,

04:33we are having weekly market, sir.

04:37Every Monday.

04:38So, farmers from nearby villages,

04:41they come and bring their...

04:42Logistics, you are able to work it out properly?

04:44Not so well, sir.

04:46No, that is where we have to work it out with logistics.

04:49You have a company.

04:50You have a concern.

04:52How to work it out, logistics?

04:55Where to get it?

04:56With your permission, sir,

04:58we would like Markshead to do that.

AP_WEB_CM_CHANDRABABU_NAIDU_LIVE_19-26-18

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