Cardi B on the impact of TikTok on the music industry

Cardi B breaks down how the music industry has shifted around Tiktok

Transcript

00:00Do you feel like you have to do a song that has to make it on TikTok for it to be a song?

00:05I'm going to get back to your husband here, but I just thought about that.

00:08I don't think so.

00:10Not you, I'm saying just generally.

00:11Generally, now do labels feel like you have to do a song that's TikTokable?

00:16I don't even know if that's a word.

00:17Well, you want to know something that I find out?

00:20I find out that some labels don't really like TikTok like that.

00:26Why? Because they're not counting the spins or they can't get credit?

00:28They're not counting the spin and some people are not going to listen to the whole song,

00:33so it might make the song a little popular, but it just takes away from some of the spins.

00:38I do see people saying that, oh, labels want you to do more TikTok friendly songs,

00:43but some labels really just be like, oh my gosh, this is not really benefiting.

00:49I remember when we were in that hotel room and we were having that meeting and you were saying,

00:53you were listening to all the different songs, you were saying, I'm not doing a song that's

00:56a TikTok song, then you pop on TikTok. They just take your clout, all the songs, they just pop over

01:04there.

01:04People will try to trick you off your game because I did WAP, right? I did WAP because

01:14that was just their song and it popped on TikTok.

01:18You didn't have a TikTok dance set up? You didn't have no TikTok strategy? It just popped off?

01:22It just popped off and then I did UP and it popped on TikTok again and everything. It wasn't

01:28a strategy for it to go. No, it was never that intended to that. It just happened.

01:34And then people, when they see that that's working for you, people start being like,

01:38oh, y'all making TikTok songs, y'all TikTok artists, blah, blah, blah.

01:44So that's how people trick you off your spot to be like, all right, if this is working for you.

01:49And it actually worked on me because I was like, you know what? I'm going to show them that I'm

01:53going to make a rap-ass song that is not TikTok this and that. And then I did Hot S**t and-

02:00Did you like Hot S**t?

02:01I did like that. I did. All right, so another thing, because everybody just be thinking that

02:08y'all be kissing my ass and everything. Jason told me, I don't like that song.

02:13I ain't going to lie, it hurt to say that though.

02:15I just don't like that song. I'm like, okay, okay, I get it.

02:20Were you disappointed at how it performed? Because all your other songs go straight to

02:23number one or right up there, top 10.

02:25It disappointed me, but it's just a lesson because now I know what not to put in my album or not.

02:33I wish it would have done how I wanted it to do, but if it didn't, I moved on to the next.