VIP Play Expands into West Virginia with New Online Casino

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00:00All right, let's close it out with West Virginia, new operator of the VIP kind here.

00:04Pat, tell us more.

00:06Yeah, this was a really interesting story.

00:07I think we talk a lot about the industry and what's happening in terms of operators.

00:13Of course, Vandal and DraftKings are the major players.

00:16You've got your second tier of BetMGM, Caesars, Fanatics, ESPN, Bet, what have you,

00:23Bet365, and then kind of more niche operators.

00:30VIP Play is a new one, quote unquote,

00:33but it is actually active in Tennessee right now as 24-7 Sports,

00:37which is, of course, just an online-only market.

00:39So it's just a little online sports book.

00:42The company is coming out, rebranding.

00:44They've got a new partnership with a provider to create a new,

00:49and they promise, better app, including Online Casino,

00:53which is why they're entering into West Virginia,

00:55which, of course, is one of the few states with Online Casino.

01:01Again, we'll see what happens.

01:04I think when you're looking at the market of sports book operators,

01:10at some point, you're going to find these operators that are going for smaller markets

01:14and just making their little piece.

01:16I think that's probably what VIP Play is doing.

01:19They did say this is the beginning of a North American expansion,

01:22so I would expect a couple other states to launch,

01:25or maybe even Canada.

01:26Who knows?

01:26I guess they're in full plans.

01:30But yeah, it's kind of like, you know,

01:32last week we talked about Kentucky getting Prime Sports,

01:34a smaller sports book focused on sharp bettors that can get lots of bets down

01:41without worrying about a limit.

01:43Very similar to Circa, which is also kind of slowly rolling out

01:47and expanding their footprint.

01:48And those are the operators.

01:49I think that they're not too concerned about taking a massive amount of handle,

01:52like the FanDuels and the DraftKings,

01:54or they're just going in and getting what revenue they can

01:58and thinking, okay, we'll make what we can,

02:00and we're not too worried about being the major player.

02:04See what happens over the next couple of years

02:06in terms of that second tier of operators

02:09that some of them are struggling in markets

02:12to gain a market share that might be worthwhile to them

02:15for how much marketing spend they're doing

02:18or how much their overhead is.

02:20So yeah, VIP play.

02:22Certainly keep an eye out on them in your state

02:25if you do have a legal market,

02:27and they might be coming to you soon.

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