Dyana Nematalla | Brushing Up | Marie Claire - video Dailymotion

Marie Claire

Celebrity Stylist Dyana Nematalla is showing us how to achieve Beyonce's blonde hair and Iconic bob! From straightening tips to color maintenance, watch as mom Stacie Martin gets a Sasha Fierce Transformation!

Transcript

00:00I've worked with many celebrities, Mick Jagger, Rachel McAdams, Sadie Sink. Today, I'm gonna be styling Stacey.

00:07Hi! Hi Stacey!

00:08And we're gonna do Beyonce's long bob or lob.

00:12Beyonce's lob is so iconic, it's never going to go out of style.

00:15I love this look on her. The blonde is going to pop and then we are gonna cut it into this cute floaty bob,

00:22just like Beyonce.

00:24Oh my god! Wow!

00:26Alright, let's take a look.

00:31I love everything about my job. I love the whole process of making the client feel beautiful.

00:36There's no such thing as too much hair, too much curl.

00:39I want the client to feel great about their hair.

00:42So I'm gonna start with the Kristoff Robin Cleansing Purifying Scrub,

00:46because you have a little bit of oil in there and I want to make sure to get it all out.

00:49Whatever this is, it smells incredible.

00:52It's so good.

00:54This product, it's a salt scrub.

00:56It's meant to kind of reset your scalp and just kind of give it like a nice good detox.

01:01So now we're gonna rinse.

01:03Beyonce's lob is so iconic because it is a bob.

01:06It's timeless. It's been timeless since Coco Chanel came up with the bob.

01:12You can style it different ways. You can wear it down the middle, you can part it to the side.

01:15It's always going to be in season. It's always going to be a classic.

01:19It's never going to go out of style.

01:21All the old school relaxers with formaldehyde in it are really harmful for your health.

01:27We do not do this.

01:28We strictly use the amino acid treatment from Pure Lux.

01:31Pure Lux uses amino acids to smooth the hair cuticle down so it's shinier and it appears smoother.

01:39All right, let's mix it up.

01:43So give me the tea. Who have you worked with in the last couple years?

01:46One of the biggest celebrities that I've done would be Mick Jagger.

01:51Ooh.

01:52Most recent would be Rachel McAdams and Sadie Singh from Stranger Things.

01:57And Rachel McAdams I would say is my top favorite.

02:01So I'm applying the Pure Lux right now.

02:03So I'm just kind of saturating it but not too much where it's dripping.

02:06And then just kind of massaging it into your hair so it seeps in there.

02:10All right, we'll set a timer for 30 minutes and set you under infrared heat.

02:16This is the infrared light and it's going to help the product penetrate your hair a little bit more.

02:21There is a take-home treatment as a stylist and I know my clients, they take it and they abuse it.

02:28And when you use too much, it's not good for your hair.

02:30I would advise not to do that.

02:33All right, so it's been 30 minutes.

02:35I'm going to turn this off and then we're going to go to the shampoo bowl.

02:39We're going to rinse.

02:41So now we're going to brush your hair out and blow dry it.

02:45And this is going to kind of seal it all in.

02:49Especially the flat iron is going to seal the whole Pure Lux treatment into your hair.

02:54I always tell my clients when they use hot tools or blow dryers at home to put it on medium heat settings.

03:00You don't want that much air coming out of the blow dryer.

03:03You just want a little bit of heat and it's slow heat.

03:06And that's what's going to give you a longer lasting result.

03:09Without damage.

03:11All right, we're almost done.

03:12Oh, I am starting to feel my inner Sasha fierce.

03:16Come on, Beyonce.

03:18So the color we're doing today is Beyonce's kind of classic signature golden blonde.

03:24I'm going to go through and use kind of a combination of highlighting techniques to brighten you up as much as possible.

03:31Without touching any of the ends that are already a little compromised.

03:36All right, so your foils are fully processed.

03:39We'll get it all rinsed, shampooed, and then we're going to put your gloss on.

03:43So you're not going to have any harsh lines and you're going to have a lot more of a natural grow out.

03:47I know that you're a mom and a business owner and you need something that's more low maintenance, but still fun.

03:58I see the Beyonce cover.

04:00I see the Beyonce cover.

04:04So one thing I do notice about Beyonce's bob is how floaty it looks and how it swings with her head.

04:10So to achieve that look, what I do, my little secret is I go from the inside, the very bottom, I cut short.

04:17I cut shorter than anything else.

04:19And as I go up each section, a millimeter longer, a millimeter longer.

04:24So then it gives it that nice floaty look without the flip.

04:28You need to get your lob trimmed probably about every eight weeks.

04:31It is a very high-maintenance haircut because it has to be above your shoulder.

04:37So once it touches, it needs to be cut.

04:44All right.

04:45My lips are so red right now.

04:51Yes!

04:52Oh my God!

04:53Wow!

04:54I love it!

04:59That's so cute!

05:01Look at the angle!

05:02Yeah, the angle.

05:03Just the angle.

05:04Just the subtle, slight, classic angle.

05:06Oh my gosh!

05:07I need to hug you.

05:08Oh my God!

05:09I look like a mom!

05:10Thank you!

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Dyana Nematalla | Brushing Up | Marie Claire

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