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12/8/2024

Paris Hilton means business

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00:00I love Dubai, it's one of my favorite places in the world, and this is one of my favorite

00:07malls in the world.

00:08Welcome to Dubai.

00:09Jess, why don't you just tell us a little bit about the collaboration you guys have

00:14with Concept as well, and why did you choose Dubai to launch the fragrance?

00:18I was so excited to launch my 24th fragrance, Platinum Rush, I thought Dubai was the perfect

00:23place to come and launch it, with brands for you, and they've been so incredible.

00:28And I love Dubai, I think it's an amazing place, and when I was coming up with this

00:34perfume and creating it, I actually had the Middle East and Dubai in my mind, because

00:38I wanted to make the perfect perfume.

00:40Tell me a little bit about your dress, now you said this is inspired by a design, an

00:44Arab designer?

00:45Yeah, Youssef Al Jassmi, he's amazing, he makes the most gorgeous dresses, and I called

00:51him and I said I need some Platinum Rush inspired dresses, and he sent me a huge bag full of

00:58all these gorgeous gowns that look like the bottle, so that's perfect for today.

01:02So Paris, you've turned social media on its head when you actually came out with A Simple

01:06Life, now of course the American meme is scheduled to come out on Netflix next month, what would

01:12you actually tell people who are trying to make it big on social media, what would you

01:16want to tell them?

01:17It's a lot of work, it's really about building your brand and figuring out what you want

01:23to do, what your talent is, if you love to cook, you love to do makeup, you love fashion,

01:27you want to be a designer, you really need to figure out your focus and get the right

01:32content and really push it and also collaborate with other influencers, and that's always

01:38a great way.

01:39Do you think there's also a darker side to social media, can it really kind of emotionally

01:45also bring you down in some ways?

01:47Definitely, and in the film the American meme, it shows that a lot of the characters in the

01:53film go through a lot, we all do, being in this industry, it's social media, people are

02:01judging you all the time, so you really need to have a tough head on your shoulders.

02:06So you mentioned in the press conference as well that after the Philippines, Dubai is

02:10a place that you're looking at, is it a Paris Hilton hotel, is it a beach club, what do

02:14we have here?

02:15It's a surprise.

02:16Can we expect it before Expo 2020?

02:19Hopefully.

02:20What advice would you actually give to female entrepreneurs who are looking out to make

02:24a name for yourselves in the industry?

02:26It's all about really working hard and finding out what your love and passion is and what

02:31you want to do in your life, and to always believe in yourself and work ethic.

02:37I work so hard and I've created my own empire, all on my own, and I think if anyone has a

02:44dream and they really work at it, then anything is possible.

02:48What advice did you get from your father or your grandfather, I'm sure they would have

02:51actually given you some advice along the way in terms of setting a business up, investment

02:56opportunities.

02:57I always ask my father for advice and my grandfather always looked up to them, they're such amazing

03:02mentors and the best advice is to always do background checks on people, make sure that

03:08you're working with the correct people who are making the right products, I want to make

03:13sure that all the ingredients that are used in my fragrances and my skincare, my makeup

03:18and everything is always the top quality and just really taking complete control of my

03:24brand and making sure I'm involved 110% always.

03:28So where are you taking this empire, what are you going to be planning over the next

03:31three years?

03:32Are you planning to enhance on your product line, are we looking at more hotels?

03:36What have you got in mind?

03:37Well, I already have two of my properties in the Philippines and we're going to be doing

03:42more Paris properties all around the world and I'm obsessed with tech and I've always

03:48been a huge tech nerd, so I've been in Berlin and developing a new virtual reality world

03:54which will be basically like the new social media.

03:57Fabulous, so it will be entirely actually VR, am I correct here?

04:01Yes, you're going to be in a Paris world, getting to meet people all around the world

04:05and be your own avatar, whatever you want to look like, it's going to be pretty innovative.

04:10From my BFF, with Dubai played a large part, over the years Dubai has somehow or the other

04:14played some sort of integral part as you have built your empire, how will it actually play

04:19a part in the future, over the next few years?

04:22I can't wait to come here more often, I love it here, I love the people, it's an incredible

04:27market for me and I look forward to doing real estate here and a lot of projects, so

04:33I will be back very soon.

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