Jaguar Type 00 revealed in Miami

National World

Miami reveal of the Jaguar Type 00 concept car at Miami Art Week. Jaguar teased a controversial rebrand in November this year as it repositions a an electric-only luxury carmaker.

Transcript

00:00Sir William Lyons, our founder, believed Jaguar should be a copy of nothing.

00:18That's why we face the future with fearless creativity, unbound by imitation, convention,

00:27unexpected, showing courage and unwavering determination.

00:38For every act will be a symbol of change.

01:00Fear shapes how we perceive, interpret and express the world around us.

01:16Striking through imitation and convention, an action that symbolises courage and unwavering

01:23determination, life's unstoppable force, always pushing us forward.

01:35Chiaroscuro, an exploration of light and shade, creating contrast and volume to create

01:46tension, mystery and intimacy, championing originality in all its forms, copy nothing.

02:02London Blue, a tribute to British creativity, inspired by the opalescent silver blue of

02:10the 1960s E-type, reimagined for today.

02:16Miami Pink, an expression of Miami's spirit, capturing the city's vibrancy, culture and

02:54energy.

03:17Good evening, Miami.

03:21Jaguar celebrates fearless creativity.

03:24So where better to launch its reimagining than here at Miami Art Week.

03:32Getting attention in today's world is not always easy, and I assume all of you and those

03:38following from around the world may have read a thing or two about the new Jaguar brand.

03:46And we're delighted to have your attention.

03:49Controversy has always surrounded British creativity when it's been at its best.

03:58David Bowie, Vivian Westwood and architect Richard Rogers were some of my creative heroes.

04:07They were British trailblazers who challenged convention and had no desire to copy the norm.

04:16In the same way, when Jaguar was at its best, it threw away the car design rulebook and

04:22created E-type and the XJS.

04:28These were objects of desire.

04:31Sir William Lyons, our founder, many years ago said, a Jaguar should be a copy of nothing.

04:40Don't be held back by the past.

04:42Be brave.

04:43Be fearless.

04:45Copy nothing.

04:47Create new objects of desire.

04:49These were exactly the words I used to brief my creative team.

04:56Type 00 is the first physical manifestation of the new Jaguar brand that's influenced

05:04by the desire to recapture the essence of Jaguar's original creative conviction.

05:11This is a taste of things to come.

05:14And those of you who know me, know I don't believe in concepts unless they become a reality.

05:23Look at its jaw-dropping proportions.

05:27That's what we mean by exuberance.

05:31Its long bonnet doesn't conform to electric vehicle design and why should it?

05:39Look at its uncompromising modern surfaces, dramatic intersections and flawless details.

05:48At our very best, we have never conformed.

05:53And this uncompromising creative approach runs from these exuberant proportions all

06:00the way through to the finest details.

06:03Our powerful symbols of change follow this exact principle.

06:08Each symbol has meaning.

06:11The leaper always leaping forward, never backwards.

06:15The monogram our seal of approval and our word mark is the future face of Jaguar.

06:22Strike through is another symbol and the name given to the horizontal lines repeated throughout

06:30Type 00.

06:32It symbolises Jaguar's desire to strike through convention.

06:38The strike through is at its most prominent at the rear, accentuating the vehicle's beautifully

06:47sculpted haunches.

06:49Inside, the sense of drama continues.

06:54Tactile and forward-thinking materials and details come together to create a feeling

07:00of occasion.

07:02Colour is another key component of our new brand.

07:07London blue, a homage to our British heritage while also paying tribute to our favourite

07:15E-Type.

07:16Miami pink, a colour that is synonymous with this city, its architecture, its art, even

07:24its football team.

07:26Or should I say soccer?

07:29Clearly, our creativity doesn't conform, so why should our technology?

07:36Our new range of vehicles, unlike many others, will use a completely unique electric platform.

07:44Even with these large wheels, there is no range anxiety with an impressive 430 miles.

07:53These will be the most powerful Jaguars ever and will be capable of producing 1,000 horsepower.

08:02Jaguar has no desire to be loved by everybody.

08:07It has already stirred emotions and it will continue to.

08:11Some may love it now, some may love it later and some may never love it.

08:18And that's okay, because that's what fearless creativity does.

08:23This is the original essence of Jaguar and for me, it's been an honour to lead the creative

08:31reimagining of this great British brand.

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