A day out at Apple Saket with Brut

Brut India

Looking for a good reason to visit the new Apple Store? This will probably help…

Transcript

00:00These long queues, cheers and dhol beats are not for a movie or to see a celebrity.

00:21But it is for the first ever Apple store in Delhi, which happens to be the smartphone

00:25giant's second flagship store in India.

00:28And like them, Brute is also here at Saket Select City Walk to find out what Apple has

00:34in store for us.

00:35I love you.

00:36Apple.

00:37Apple.

00:39I love you.

00:40Apple.

00:41Apple.

00:53Apple opened its first fully-owned stores in Mumbai and Delhi and its CEO Tim Cook was

00:58personally present at both the outlets.

01:01With this, India became one of the only 26 countries that have an Apple store.

01:10The inauguration coincided with Apple's 25th anniversary in India.

01:15The showroom is divided into sub-sections with iPhone 14 and iPhone 14 Pro lineup displayed

01:20at the front of the store.

01:22It also offers a treasure trove of accessories for iPhones, Macs and other products.

01:32One thing that separates the Apple store from its third-party stores is the variety in devices.

01:37I not only saw iPhones but also Apple TV, HomePod, specially designed headphones to listen

01:45to Apple Music, Apple Arcade and the list goes on.

01:51Did you know that while buying an Apple Watch, the staff can help you find the perfect fit

02:01for your wrist using this watch sizing guide?

02:05Today at Apple Sessions, at the store, we'll help customers learn more about the new devices

02:11and innovations with the assistance of Apple's technical support team, the Genius Bar.

02:17Customers can also order a device online and collect it from the iPickup section at the store.

02:23You know, the one thing that is common among all the Apple stores worldwide is the intrinsically

02:28designed rooms reinforcing modern and traditional architectural elements.

02:33In India, the logo and the interiors were designed to reflect the vibrant culture of the country.

02:38The Delhi store represented the gates of the historic monuments in the national capital.

02:44To celebrate India's linguistic diversity, staffers at the showroom were picked from

02:4818 different states and they can speak in more than 15 different languages.

03:01Although the Delhi outlet was comparatively smaller than the Mumbai one, the excitement

03:05among Apple enthusiasts was on point.

03:13I've been waiting since the morning and I was waiting to meet Tim, but it wasn't possible

03:18because it was so crowded out here.

03:20Everything is here, all the colors, all the varieties.

03:23Every brand is here.

03:25I've been waiting since the morning and I was waiting to meet Tim, but it wasn't possible

03:30because it was so crowded out here.

03:32I've been waiting since the morning and I was waiting to meet Tim, but it wasn't possible

03:37because it was so crowded out here.

03:39Everything is here, all the colors, all the varieties.

03:42Everyone gets their choice.

03:44And the best thing about them is that the training session gives us hands-on experience.

03:48For example, if you pick up the phone, they tell us that we've gone to the shop, we've opened

03:53it, we've gone home.

03:54It's the same with everyone.

03:55You can use it.

03:56But here they come and arrange a session with us for half an hour to an hour so that you

04:00can come.

04:01We will also transfer you.

04:02I also got hold of some special fans who were not just waiting in long queues since

04:07morning, but for carrying their oldest Apple models with themselves.

04:12I think I am the biggest Apple fan you'll see here.

04:15So what I'm carrying right now is an iBook G3 clamshell.

04:19And this was one of the first laptops, I mean, the first laptop that came with the Wi-Fi connectivity.

04:27This was my first Apple product.

04:29This is the iPad 2.

04:30I got this in, I think in year 2011.

04:33And it has a lot of sentimental value to itself.

04:37And I'm looking forward to, you know, maybe it is a wild manifestation, but I'm looking

04:41forward to, you know, Tim Cook signing it.

04:43So, yeah, it's been a long time since I've woken up at 7.30am in the morning.

04:47So all the Apple lovers, now you no longer have to wait to get your hands on the latest

04:53Apple products because the smartphone store has finally reached India.

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