When cricket fans took the world cup online

Brut India

World Cup celebrations are gaining momentum this year with Indian creators joining the party. Here's how cricket fans are using Meta's platforms to cheer for the Indian team.  #CWC23 #IGUxIndia #IGUxDelhi

Transcript

00:00In India, bosses don't give leave to watch the matches

00:03Nahi dete chhutti

00:04Can you say something to Indian bosses?

00:05Chhutti de do

00:07Chhutti de do

00:09When Virat Kohli bowled for the first time in six years,

00:12about 50 million people relived that experience on Instagram Reels.

00:17In a country where cricket is a religion,

00:19the ICC Cricket World Cup is a festival that brings everyone together.

00:23And this year, fans have been able to take their celebrations to the next level

00:27with Threads, Instagram, WhatsApp and Facebook,

00:30with one of the largest communities of cricket fans from around the world.

00:34On Threads, fans are interacting one-on-one with experts on the field.

00:39Jonathan is asking,

00:40Hi DK, which teams would make it to the last four in this World Cup?

00:44My four would be India, England, Australia and Pakistan.

00:47Commentator Anjum Chopra and ex-cricketer Yusuf Pathan took questions too.

00:52Live updates of the ICC broadcast channel on Instagram

00:56shared candid moments with fans in the stands,

00:58presenters and commentators.

01:00Local creators from around the country engaged their followers

01:03with cricket-related content, generating over 100 million views.

01:12WhatsApp too had official channels dedicated to the tournament.

01:16The Men's Cricket World Cup so far has clocked more than 4 billion views on Facebook

01:21and 2.5 billion views on Instagram.

01:23ICC is one of our partners.

01:25We work with them and we guide them on what is the nature of reels,

01:29what is the kind of content which fan wants to experience and enjoy with.

01:34We create multiple opportunities for different kinds of fans to engage with the game.

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