00:30Nowadays, in those areas, the climate is changing.
00:40You have more pests, you have less water.
00:45All these problems affect dramatically the brewers.
00:48They are really worried.
00:49All these reductions in the yield and in the quality keeps them awake at night.
01:00Hops is a very long plant that reaches between 7 and 8 meters high.
01:17Here indoors, the plant reaches growing rates of even 20 centimeters per day, which is a lot.
01:23I mean, you see the time-lapse, it's like a terror movie.
01:26You see the plant...
01:31With our growing method, what we're able to do is get almost four harvests per plant, per year.
01:51When we share this with brewers and with hop growers, they're amazed.
02:00Instead of requiring 50 hectares to be able to grow the same amount of hops, we'll be able to do that in one hectare.
02:14And we'd be able to dedicate the other 49 hectares to reforestation, to wildflowers or to other purposes that will help us all take better care of the planet.
