Apple’s Jumbo Success: Pro Max Leads iPhone Sales in 2024

WooGlobe

Apple's Pro Max iPhones are the best-selling models of 2024, leading a major shift in consumer preference for larger devices. While base models account for 42% of overall sales, the Pro Max alone captures a 26% share, proving Apple's jumbo phone strategy is a hit. Learn how these larger iPhones are driving profits and shaping the future lineup, including the rumored iPhone 17 Air. Location: London WooGlobe Ref : WGA916501 For licensing and to use this video, please email licensing@wooglobe.com

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00:00Apple's iPhone lineup is making waves in 2024. Did you know the base model iPhones

00:05account for 42% of all iPhone sales this year? Impressive, right? But there's more to the story.

00:12While the base models sell across multiple generations individually,

00:16the Pro Max is the king of sales, dominating with a 26% share.

00:20That's followed by the Pro at 19%, and the Plus model at 13%.

00:25And here's the big takeaway. Consumers love larger screens.

00:31When Apple launched the first Plus-sized iPhone in 2014, many doubted it. But today,

00:37the Pro Max and Plus models together make up a massive 39% of sales. Clearly, big phones are

00:44here to stay. Not only are these jumbo models popular, but they're also driving up Apple's

00:50profits. These bigger devices pack higher price tags, boosting Apple's average selling price and

00:56gross margins. So, what's next for Apple? Rumors are swirling about the iPhone 17 Air, which could

01:03shake things up with a slimmer profile. Will it fit into Apple's winning strategy?

01:08What do you think about Apple's sales and their jumbo phone success?

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