Steve Jobs Hated Consulting

Benzinga

Steve Jobs emphasizes the value of owning one's recommendations and following through with their implementation over an extended period. He argues that without taking responsibility and experiencing the full process, one only learns a fraction. Jobs compares this to having a two-dimensional picture of a fruit instead of a three-dimensional experience, highlighting the importance of actual involvement for deeper understanding and learning.

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00:00How many of you are from consulting? Oh, that's bad.

00:02I think that without owning something, over an extended period of time, like a few years,

00:09where one has a chance to take responsibility for one's recommendations,

00:13where one has to see one's recommendations through all action stages

00:17and accumulate scar tissue for the mistakes and pick oneself up off the ground and dust oneself off,

00:22one learns a fraction of what one can.

00:25Coming in and making recommendations and not owning the results,

00:28not owning the implementation, I think is a fraction of the value

00:32and a fraction of the opportunity to learn and get better.

00:35You do get a broad cut at companies, but it's very thin.

00:38It's like a picture of a banana.

00:40You might get a very accurate picture, but it's only two-dimensional.

00:44And without the experience of actually doing it, you never get three-dimensional.

00:48So you might have a lot of pictures on your walls.

00:50You can show it off to your friends.

00:51You can say, look, I've worked in bananas, I've worked in peaches, I've worked in grapes,

00:55but you never really taste it.

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