Jaguar unveils new logo and branding

National World - LocalTV

Jaguar unveils its new logo and branding as the iconic carmaker prepares for a bold future as an electric-only brand. With plans to launch three new models in 2026, we look at what the rebrand means for the Midlands and beyond.

Transcript

00:00Jaguar, the British luxury car manufacturer, has unveiled a fresh logo and branding as

00:06part of its transformation into an electric-only brand.

00:10The company, owned by Tata Motors, announced its intention to transition to electric vehicles

00:15in 2021.

00:17Now with plans to launch three new electric models by 2026, the rebrand marks a significant

00:22step in redefining its identity.

00:25The new logo integrates upper and lowercase letters in what the company describes as a

00:30harmonious design.

00:32Accompanying this is a modernised Leopard Cat emblem, which Jaguar say reflects its

00:37creative and fearless vision.

00:40The brand's relaunch follows a deliberate pause in new car sales, aimed at creating

00:44a clear distinction between its legacy models and the forthcoming electric range.

00:49The first vehicle under the new identity will be a four-door GT, set to be manufactured

00:54in Solihull.

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