Skip to player
Skip to main content
Skip to footer
Search
Connect
Watch fullscreen
Like
Bookmark
Share
Add to Playlist
Report
Why everyone is so obsessed with the John Lewis Xmas adverts
Evening Standard
Follow
11/14/2024
Why everyone is so obsessed with the John Lewis Xmas adverts
Category
🗞
News
Transcript
Display full video transcript
00:00
Why are people so obsessed with John Lewis's Christmas adverts?
00:04
I think it's become a barometer for when Christmas preparation has officially arrived
00:09
and for what everyone's feeling about it this year.
00:12
Back when John Lewis started making these new, more cinematic, narrative-based adverts in 2007,
00:18
it was all quite new.
00:20
Now every big department store and supermarket has entered the fray
00:24
and so people really want to see what the original brand has got up to.
00:28
I think part of the reason it's endured for 18 years is because it's become increasingly rare
00:33
for everyone to be watching the same thing at the same time and to have an opinion on it.
00:37
There's so many channels and streaming platforms and social media,
00:41
so this is the last final bonding moment.
00:44
It's also a chance for people to lose their absolute minds and create some controversy,
00:48
which obviously the media loves.
00:50
My earliest John Lewis advert memory was the 2010 one called A Tribute to Givers.
00:56
There was this huge drama about that particular advert.
00:58
It showed a dog sitting in a kennel in the snow
01:01
and everyone was so mad saying it was promoting animal cruelty
01:04
and they had to put out a statement saying that no dogs were harmed.
01:07
I was just obsessed by the drama of it all.
Recommended
0:12
|
Up next
Waterstones Piccadilly event descends into chaos as readers blast 'dangerous' overcrowding
Evening Standard
2 days ago
0:29
British holidaymaker 'was in relationship with daughter-in-law' he allegedly tried to drown in Florida swimming pool
Evening Standard
2 days ago
0:17
John Lewis releases a sneak peek snippet of their Christmas advert
Evening Standard
11/8/2023
2:00
John Lewis Christmas advert 2023: Watch in full
The Independent
11/9/2023
2:59
This Polish Christmas ad has blown John Lewis out of the water
IBTimesUK
4/24/2017
3:05
Christmas adverts: The nation's favourites revealed as much anticipated John Lewis ad released
National World - LocalTV
11/13/2023
1:26
Proud mum creates her own "John Lewis" Christmas advert
The Scotsman
11/23/2020
2:00
Watch John Lewis 2024 Christmas advert in full as sister battles to find perfect family gift
The Independent
11/14/2024
2:00
John Lewis' 2023 Christmas ad
NationalWorld.com
11/9/2023
0:26
Good Morning Britain hosts clash over John Lewis' 2023 Christmas advert
Evening Standard
11/9/2023
1:30
Father learns to skateboard for foster daughter in new John Lewis Christmas advert
The Independent
11/10/2022
1:16
Man Called John Lewis Gets His Own Christmas Advert With Twitter U.K.
Newsweek
11/19/2018
2:20
Elton John's Christmas advert for John Lewis could melt the flintiest of hearts – Video
Jeanmarcmorandini.com
11/16/2018
3:29
The best Christmas Adverts you might have forgotten
National World - National Videos
11/4/2024
0:33
Watch: First look at John Lewis Christmas advert teaser featuring Oscar-nominated actress
The Independent
11/1/2024
2:10
John Lewis Christmas Ad 2017
FanReviews
11/11/2017
1:19
Christmas adverts 2023: from Aldi to John Lewis, the definitive ranking
Evening Standard
11/13/2023
1:30
John Lewis releases its 2022 Christmas ad
KentOnline / KMTV
11/10/2022
3:16
John Lewis Christmas ad 2024 review
National World - National Videos
11/14/2024
1:16
The Christmas council advert to rival John Lewis
Blackpool Gazette
12/12/2023
0:27
Favourite Christmas Advert: John Lewis, Coca Cola and positive ads lead the way
Yorkshire Post
11/22/2022
2:15
Watch: Irish pub releases ‘John Lewis-style’ Christmas advert
The Independent
11/25/2023
5:27
John Lewis Christmas Advert 2021 ALTERNATIVE - I Wanna Grow Old With You
Burnley Express
11/22/2021
2:00
The Gifting Hour: John Lewis Christmas advert 2024
NationalWorld.com
11/14/2024
1:57
John Lewis Christmas Advert (2011) | The Long Wait
NationalWorld.com
11/27/2020