今年双十一购物节“超冷淡” 商家民众不再买单？ 价格战太卷惹的祸？

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00:00This year's Double 11 is cold.

00:02Do you feel the same way?

00:03Double 11 is still here, but the Double 11 Party is gone.

00:05The enthusiasm for consumption is declining.

00:07People are no longer buying at random.

00:08Businesses are also short of interest.

00:10The changes in Double 11 over the years

00:12are also the blood of China and even the Asian consumer market.

00:15I don't know if you have experienced

00:17that kind of double 11

00:17from 12 a.m. to the moment the order is placed.

00:20Coming to Double 11 in 2024,

00:22do you feel that various online shopping platforms,

00:24whether it's China or Malaysia,

00:26seem to be blowing a stronger cold wind?

00:29According to Chinese media reports,

00:31the biggest difference between this year's Double 11 and the past

00:33is that all platforms are no longer fighting for prices.

00:36What is the lowest price, the cheapest,

00:37the lowest price on the whole network, etc.

00:39The self-promotion has disappeared.

00:41Because of the crazy price war in the past,

00:43excessive competition has compressed the business profit space.

00:47Although the flow of Double 11

00:48can indeed bring heat and sales,

00:50it actually does not bring much profit,

00:53which makes small businesses unable to eat.

00:55Businesses don't want to play too much,

00:56and consumers are now more rational.

00:59The price war has lost its appeal.

01:01And the frequent promotion of e-commerce platforms

01:03is almost every month.

01:05What is the promotion of June 6, July 7, and August 8?

01:08People don't have to go to Double 11 to buy.

01:10And Double 11 is often accompanied by complex gameplay,

01:13difficult to grab,

01:15possible system breakdowns,

01:16various price traps, etc.

01:18This series of bad shopping experiences

01:20also greatly consumes the user's desire to buy.

01:23In addition, some people mention the root cause of this phenomenon,

01:25including China's overall economic environment,

01:27economic growth and slowdown,

01:29starting from the beginning of 2015,

01:31the growth of China's lowest wages has also been suspended.

01:34From the data,

01:35in the next 10 years after 2005,

01:37Shanghai, Beijing, Guangdong,

01:38these areas where China's economic development is the best,

01:41the lowest wages are nearly doubled every five years.

01:44In 2015, it was between $740 to $1,200.

01:48But in 2023,

01:49Shanghai's lowest wages only rose to $1,600,

01:52Beijing $1,400,

01:54and Guangdong $1,000.

01:55Eight years have passed,

01:57and the rise in wages has reached a bottleneck.

01:59The price has risen, but the wages have not risen much.

02:01Naturally, this has greatly compressed

02:03people's purchasing power and desire to spend.

02:05Therefore, even if this year's Double 11

02:06welcomes China's longest direct sales month in e-commerce history,

02:10which will start on October 14,

02:12many netizens still say

02:13that the taste of Double 11 is getting lighter.

02:16Do you think so too?

02:17As online shopping has become a part of many people's daily lives,

02:20is it necessary for this Double 11 online shopping craze to still exist?

02:25Welcome to share your comments with us.

02:26Don't forget to like and share this video

02:28to let more people know about it.

今年双十一购物节“超冷淡” 商家民众不再买单？价格战太卷惹的祸？

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今年双十一购物节“超冷淡” 商家民众不再买单？价格战太卷惹的祸？