South African men don heels to spotlight male breast cancer

These men in South Africa wore heels to raise awareness about male breast cancer, and have achieved some success with their campaign.

Transcript

00:00I wanted men to get uncomfortable for a little bit and just as they are

00:16uncomfortable with going into the doctor's room to do a prostate exam

00:22because it comes there are myths around it you know and so men are scared to go

00:27and do it and here we're talking today we are looking at breast cancer which is

00:38a reality because men believe that they they can't get breast cancer it is the

00:42truth men can have breast cancer

00:58all you got to do is like a woman does they've been taught all the time feel

01:02your breasts and if there's a lump then you need to go and see a doctor