FanDuel Offers 3 Months of NBA League Pass With $5 Bet

Watch FanDuel Offers 3 Months of NBA League Pass With $5 Bet - SportsGrid on Dailymotion

Transcript

00:00Hey, probably a great idea as FanDuel's jumping into the media game.

00:07It seems like a little bit more as well, offering a free trial of the NBA League Pass, which

00:12is sort of fascinating.

00:13And may I add, a great marketing tool to open up the season.

00:17Yeah, this is a deal FanDuel first kind of experimented with last year, a couple of weeks

00:22into the season where if you bet $5 instead of getting, you know, the free 200 bonus bet

00:27match, you would get that.

00:29And you would also get a free trial to League Pass, which just seems like it's been a no-brainer

00:33for the league and FanDuel if they're going to renew it.

00:36It gets, you know, those fans that maybe I wasn't so interested in League Pass, or maybe

00:40I didn't think I would want to watch every NBA game.

00:42Oh, I bet $5 on FanDuel.

00:44I can get it for free.

00:45Oh, I actually really like it.

00:46I'm going to keep it for the year.

00:48And it's part of kind of this push, coordinated push from the leagues, especially the NBA

00:53at the forefront, and with FanDuel to get fans more engaged in the games.

00:58If they're watching more games, they're more likely to bet.

01:00If they can, you know, if there's a bad game on, they can change it to another channel.

01:03And then you see the FanDuel Sports Network branded in the corner of a local broadcast,

01:08maybe from Charlotte or something like that.

01:09It just puts more brand awareness out there and gives more opportunity for fans to engage

01:14and bet as well, bet on the game as well with FanDuel especially.

01:19So FanDuel also did a similar deal a couple of weeks ago when the NFL season started.

01:24I guess it's already a month ago.

01:26Hard to believe we're already at the end of October, where you could get NFL Plus if you

01:31bet $5 on FanDuel, similar subscription.

01:34So obviously it was working last year, it was working this year, they're renewing it

01:38again.

01:39They're going to have an integrated betting concept in there as well, a feature from Sport

01:44Radar called Mbet, where as far as I understand it, you'll be able to watch the game, turn

01:49on a feature where you can see live point spreads, over, unders, totals, money lines,

01:54and then you can click a button and it will direct you into an app for either FanDuel

01:59or DraftKings where you can bet on the game then.

02:02So this is just another kind of thing you're seeing with the integration of media and sports

02:06betting.

02:07And again, FanDuel is kind of right in the middle of it all.