Retailers are preparing for an unpredictable holiday season driven by various factors, including volatile weather, election distractions, and fewer shopping days between Thanksgiving and Christmas. Forecasts from Deloitte and the National Retail Federation show an expected increase in holiday spending, with projections ranging from a 2.5% to 3.5% rise compared to last year. Consumers are projected to allocate more funds to experiences and decorations than traditional gifts. Retailers like Home Depot and Kohl's are shifting their product strategies to meet the changing demand.
