Diljit DOSANJH LIVE #diljitdosanjh #ghost

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Transcript

00:00Diljit Dasanjh has become the most loved Indian artist when it comes to touring.

00:04He's the first Indian artist to perform at and sell out the Rogers Arena in Vancouver,

00:08the Scotiabank Arena in Toronto, the Rod Laver Arena in Australia,

00:12and he's also the highest-selling Indian artist at the Brisbane Entertainment Centre.

00:17For his latest show in Melbourne, he sold 14,000 tickets in less than 72 hours.

00:22He's generated more than $10 million in ticket sales for a single tour, which is huge.

00:27His association with the world's biggest live entertainment companies,

00:31like Live Nation and TEG, are in itself marking a shift in touring culture for Indian artists.

00:37When global brands like Live Nation see the impact Diljit has on the audience and more

00:41importantly on ticket sales, they're more likely to work with more Indian artists.

00:46His story is changing the global perception towards Indian music

00:49and will pave the way for other Indian artists to perform and succeed at these iconic global venues.

00:55In this moment, Diljit Dostanjh is pretty much the brand ambassador of India's music scene.