Noah Assad Accepts the 10-Year Impact Award For Rimas Entertainment | Latin Music Power Players 2024 - video Dailymotion

Billboard

Noah Assad from Rimas Entertainment accepts the 10-Year Impact Award from Billboard’s Chief Content Officer of Latin Music and Billboard Español, Leila Cobo at Billboard’s Latin Music Power Players 2024.

Transcript

00:00Now, our next award is NOT. It's not an award that is on our award list.

00:06So, allow me, I want to tell you a little story.

00:10I think it was eight years ago.

00:13Noah Asad called me, whom I didn't know.

00:18And he told me his name was Noah Asad. He told me a little bit about what he was doing.

00:21And he invited me to have lunch.

00:23And we went to Wynwood to have lunch.

00:25So, in English, very quickly, about eight years ago, I think this was.

00:28I got a call from this guy called Noah Asad, who I had maybe met briefly, but I really had no recollection of him.

00:35But he seemed to be doing interesting things, so we went out to lunch.

00:38He invited me to a great restaurant in Wynwood. I do remember that.

00:41And we had a great lunch.

00:43And I walked out of there, and I thought, wow, this guy is doing some really interesting things.

00:50And he's on to things that I hadn't thought about before.

00:52He was really working with YouTube.

00:55He was getting streams.

00:57He seemed to understand this new ecosystem.

01:01And about two years later, I interviewed Noah, who doesn't like to be interviewed, by the way.

01:05But I managed to interview him.

01:07And I remember I said, where do you see Rimas ten years from now?

01:13Y me dijo, I see it as a major label.

01:16Y han pasado diez años desde que se creó Rimas.

01:21Y Rimas creo que es mucho más que un major label.

01:24Por mucho tiempo nosotros veíamos a Noah como el manager de Bad Bunny.

01:29Pero ahora Rimas is a powerhouse que tiene a Bad Bunny,

01:33pero es un sello con grandes artistas como Eladio Carrión, como Arcángel.

01:38Tiene su management arm, que es Habibi, que lleva las carreras de Carol G,

01:43de Eladio, de Sebastián Yatra, entre otros.

01:47Tiene un touring division, tiene un publishing, tiene una fundación.

01:52Para nosotros en Billboard siempre hablamos del orgullo que nos da ver crecer a los artistas

01:59y acompañarlos en ese journey.

02:02Pero it's also been fantastic to watch a music company grow

02:09and to be part of their journey.

02:11And so today we are celebrating the ten years of Rimas,

02:15because it's been ten years since they founded,

02:17and we want to celebrate that with them.

02:20By the way, go see their panel tomorrow.

02:22But tonight we are celebrating you with the ten year Impact Award.

02:34And here to receive it, I hope, is the Rimas team.

02:38So, Noah, after being our Executive of the Year and our Latin Executive of the Year,

02:51today you have a ten year Impact Award.

02:55Thank you very much. I appreciate it.

02:57This is amazing. I can't see anybody.

03:00So this is perfect.

03:03Wow.

03:13Thank you, Billboard.

03:14Thank you for this recognition.

03:16I can't believe it's ten years.

03:18You know, I've sat down with a lot of you over the years

03:21and I'm just very grateful for being a part of this industry and the table.

03:27It's a great opportunity.

03:30No matter what venture we're working on, everyone's always so collaborative with us.

03:35But the good thing about Rimas, and I think the amazing thing and the unique thing about us,

03:40is that there are only three people here up today,

03:44but there's a lot of people from day one that have been our collaborators,

03:47our friends, and people that we trust.

03:50And I don't know what else I'm going to say.

03:56You know, just very grateful for this opportunity.

04:00And we're going to go pa' mas.

04:03This is just the introduction page. I said that last year.

04:05But I'm very grateful to work with my colleagues and friends.

04:08I work with them every day.

04:10The junior co-founder with me, Raymond,

04:12obviously worked every single day with us and Rimas from almost day one.

04:17Now he's doing his own thing. He's his own boss.

04:20I report to him.

04:22He tells me when I'm doing something wrong, running Habibi now.

04:25Jorge came in and organized all our companies as our COO.

04:29Because, you know, at the end of the day, I know I'm more of a creative type of person,

04:33not so formal in anything I do.

04:35You know, me gusta ir directo al grano, boom, boom, boom, close deals.

04:38They tell me when I can and can't.

04:40So, you know, very grateful for where we are, where we're going.

04:44And there's many more to come.

04:46Pero los voy a dejar a cada uno para que hablen.

04:58No.

05:00Nunca, la verdad, imaginamos todo lo que hemos hecho.

05:04Realmente han pasado diez años y parece que son tres segundos.

05:10Y, nada, realmente hacemos esto con mucha pasión.

05:13Y esto son el tipo de cosas que de vez en cuando está bien saber que estamos en el camino correcto.

05:23Pues yo soy el principal en la escuela.

05:25Básicamente, llevo un año y medio con Rimas.

05:29Y pasé toda mi carrera, más de 20 años, en marketing y publicidad.

05:34Y no me dio la gran oportunidad de trabajar con ellos y ayudarlos a desarrollar todos estos negocios.

05:41Y, pues, súper honrado de comenzar esta nueva década de Rimas y todos los años que vienen por delante.

05:50Muchas gracias.

05:52Gracias.

05:57Buenas noches a todos.

05:58Súper feliz de estar acá con ustedes.

06:01Es mi primera vez.

06:02Son diez años, pero son diez años que hemos estado construyendo sueños, cumpliendo metas,

06:09acompañando a muchas personas a sus sueños a que se hagan realidad.

06:13Yo creo que eso es la satisfacción más linda que podemos tener nosotros, que trabajamos backstage.

06:18Que básicamente llevamos un mensaje, acompañamos a los artistas.

06:22Y para nosotros yo creo que es la satisfacción que nos ha llevado hasta aquí.

06:25Y sabemos que estos son los primeros diez años de una compañía que va a seguir creciendo.

06:31Porque lo más que amamos es seguir llevando nuestra cultura, nuestra lengua, hasta los confines de la tierra.

06:36Así que muchas gracias, Billboard, y muchas gracias a todos ustedes.

Noah Assad Accepts the 10-Year Impact Award For Rimas Entertainment | Latin Music Power Players 2024

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