Ratan Tata's Death: How Tata Turned an Insult by Ford Into a $23 Billion JLR Acquisation| VIDEO

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Ratan Naval Tata, who recently passed away at 86, left an indelible mark on Indian businessHe transformed the Tata Group into a $100 billion conglomerateIn a notable display of business acumen and strategic revenge, Tata acquired Jaguar Land Rover for $23 billion in 2008, nine years after Ford had humiliated him by dismissively offering to buy Tata's car division. This acquisition turned Tata Motors into a global automotive player, cementing Ratan Tata's legacy     #RatanTata #RIP #OmShanti #RIPTata #RatanNavalTata #TataGroup #Jagura #LandRover #Indianews                  ~PR.320~ED.102~GR.344~HT.96~

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00:00Ratan Tata, the renowned Indian industrialist and philanthropist, passed away at the age

00:23of 86 in Mumbai's Breach Candy Hospital.

00:27Shocking the citizens alike who mourned the loss of the Kohinoor of India, Tata's legacy

00:33was marked by his transformation of the Tata Group and his significant impact on the Indian

00:38business sector.

00:40Under Ratan Tata's leadership, the Tata Group's valuation soared beyond the 100 billion mark.

00:45His dedication to both the company and country was unwavering, yet Tata was always perceived

00:51as a humble man.

00:53But when it came to defending his empire and the nation, he never backed down, even

00:59if it meant exacting revenge in unexpected ways.

01:03One such instance occurred in 1999 when Tata and his team approached Ford to sell Tata's

01:09struggling car division.

01:12Ratan Tata and his team faced a humiliating experience when they approached Ford to sell

01:17the Tata's struggling car division.

01:20Ford executives belittled Tata's expertise and arrogantly offered to do them a favour

01:25by buying the entire business.

01:28This incident left a lasting impression on Ratan Tata, who decided to call off the sale

01:33and focus on improving Tata's car brand instead.

01:37Fast forward to 2008, the tables had turned dramatically.

01:42Ford was now grappling with a financial difficulty during the global economic crisis, and so

01:48it was forced to sell Jaguar and Land Rover brands.

01:53Seizing this opportunity, Ratan Tata orchestrated a $2.3 billion all-cash accusation of both

01:59the luxury brands, effectively turning the tables on Ford.

02:04This accusation was more than just a business deal, it was Tata's revenge for what earlier

02:09happened.

02:11Ford had paid $2.5 billion for Jaguar in 1989 and $2.7 billion for Land Rover in 2000, but

02:20was forced to sell both in just $1.7 billion to Tata.

02:26The 19-year-old ownership of Jaguar reportedly resulted in cumulative losses of $10 billion.

02:35Ratan Tata's vision for Jaguar and Land Rover accusation, the JLR, extended beyond a mere

02:40accusation.

02:42He focused on three key areas, improving the liquidity, controlling the cost, and introducing

02:48some new product for the people.

02:50Despite the initial skepticism from critics who doubted Tata's ability to maintain the

02:55brand's standard, Tata's determination and strategic acumen began to yield results.

03:02The accusation faced challenges initially, including the outdated engines and inefficient

03:07quality.

03:08However, a shift in consumer preference from luxury car to luxury SUV worked in Land Rover's

03:15favor.

03:16Meanwhile, Jaguar was revived with the design of sedans.

03:21Tata's management implemented lessons learned from the previous downturn, focusing on cost

03:25reduction, efficiency enhancement, and cash flow management.

03:30He also invested $1 billion in operations and the new product development.

03:36The results of these efforts were also quickly evident.

03:39By 2009, just a year after the accusation, the brand showed signs of profitability, resulting

03:46in a net profit of £55 million.

03:51The strategic turnaround demonstrated Ratan Tata's efficacy in strategic intervention

03:56and leadership.

03:58Ratan Tata's journey from humiliation to triumph with the JLR accusation stands as

04:03a testament to his unwavering determination and strategic brilliance and the ability to

04:09overcome adversity.

04:10He transformed Tata Motors to a global player in the automotive industry, producing one

04:16of the world's most expensive and least expensive cars too.

04:22India and the world will indeed remember the legacy and journey of the Ratan.

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