Colorado Football Boosts the State's Sports Betting in 2024

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00:00All right, now let's get to the state of Colorado and, you know, certainly right now, the primary

00:07goal is to get as much attention for Coach Prime, Deion Sanders.

00:11I kind of have a feeling, Jim, that maybe some of the numbers that are hiked up here

00:16a little bit in sports betting in Colorado may be thanks to him as well, because I know

00:21it ain't the Broncos, it definitely ain't the Rockies, and the Nuggets don't start here

00:25for about a month.

00:27Yeah, you're absolutely right.

00:29What we saw in August was a pretty sizable increase in college football betting, and,

00:36you know, ultimately it does have a lot to do with Coach Prime.

00:41The Colorado Buffaloes played their first regular season game that final weekend in

00:46August, so that played a role, obviously, and the Colorado State Rams also played their

00:52first regular season game that final weekend in August.

00:55So that certainly played a role as well, and just a lot of the national hype around

01:03Coach Prime at the University of Colorado certainly driving a lot of bets, especially

01:09inside the state.

01:11So $14 million just about bet on college football in August, which was noticeably more than

01:18August from last year when $6 million was bet on college football.

01:24A lot of that season-long future bets from last year coming in on the Colorado Buffaloes,

01:32thanks in large part because of the attention that Deion Sanders was bringing to that football

01:39program.

01:40They didn't play a game in August last year, but they did this year, and I think that is

01:45why we saw such a sizable increase to that college football handle.

01:51Like you said off the top there, too, Craig, the Rockies haven't really been doing much,

01:56I don't think, to influence baseball betting in Colorado.

02:01Baseball betting was down in August by a couple of million dollars.

02:04I think it was about $103 million for the month, which was down from $105 million August

02:13of last year, which was even down further from August two years ago.

02:17So baseball betting in the thick of summer seems to be on a little bit of a downward

02:22trend in Colorado.

02:25Now on the basketball side, like you mentioned, too, we have seen over the years that basketball,

02:31you know, once it's all said and done and we get a 12-month snapshot, basketball betting

02:36tends to be the most popular sport for Colorado.

02:40I obviously think that that has a lot to do with the success of the Nuggets in recent

02:45years.

02:46But when we do get a full 12-year picture, which includes the NBA season and ultimately

02:51the playoffs, usually, as we've seen the last couple of years, basketball betting is certainly

02:57tops on the list, even ahead of NFL betting when it's all said and done in Colorado, Craig.