Bet365 Continues to See Rapid Growth in the United States

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00:00All right, let's close it out, Jim, for the week here and hit on Bet365, you know, limited,

00:09great success around the world, limited success, I would say, fair to say, with their footprint

00:12here in the United States, but in the state of Ohio, it does seem as though they've done

00:17a really good job at least making some hay there.

00:20Yeah, and certainly that footprint is growing, like we've seen, and I think Ohio is a perfect

00:27example of that, they've cemented themselves as the number three option in Ohio, really,

00:36in about the last 10, 11, 12 months, even, they're really holding on to that third overall

00:44spot in Ohio behind FanDuel and DraftKings.

00:49We've seen them start to grow their revenue share in New Jersey, as well, looking at some

00:55Kentucky figures that came in just yesterday from August, they're the third most popular

01:01sports betting app in Kentucky.

01:04So we're seeing Bet365 start to really grow that footprint in these various markets around

01:15the country.

01:16Now, of course, they're not available in New York at the moment, like I said, they are

01:21available in New Jersey and starting to grow that footprint there.

01:24But really, I think what we've seen over the last half of a year to a full year is

01:30really that Ohio market, they're really digging their heels in there and showing some really

01:36positive signs of success.

01:39In my opinion, I think it's one of the more interesting stories that we've seen really

01:45from the start of 2024, carrying now through into the fall, and those summer months really

01:53had them really cementing themselves as that third option behind the DraftKings and FanDuel.

01:58So it'll be interesting to see, again, as they get another football season under their

02:02belt here in the next couple to see how they perform, if they can really distance themselves

02:10from the other operators in the state and really lock in that third overall spot.

02:17But over the last couple of months, we've really seen Bet365 do a really solid job of

02:22gaining market share, both on the handle side and the revenue side, especially in Ohio, Craig.