2024 EBONY Beauty & Grooming Awards Dinner

EBONY

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00:00Hello, my name is Asia Grant, and I'm the perfumer of Redo.

00:09I am here at the Ebony's 2024 Beauty Grooming Awards Dinner.

00:14I'm the executive vice president of content at Ebony

00:17and also the president of Ebony Studios.

00:20We're excited to curate a room of creators and influencers

00:25and media and brand owners.

00:29We have some winners of beauty awards in the room today.

00:33The editors and staff do an intensive round of testing

00:37and testimonials and voting to really relate to our audience

00:42what products work for our hair texture,

00:45for our skincare, for our grooming, and so on and so forth.

00:50So, Victor, you take it away.

00:51Thank you guys for being here and check out our awards

00:54and talk amongst yourselves and we'll talk with each other.

00:56So, it's just a matter of talking about how we can move forward

00:59and celebrate black beauty and being black in a new space.

01:03We're broadly pushing the beauty and fashion industry

01:05to repeat upon their standards to be more inclusive.

01:08I not only can support brands by featuring them in my stories,

01:12telling my writers, make sure that we're inclusive

01:15with the founders that we're featuring,

01:18but also advocating for them behind the scenes,

01:22talking to them directly, giving them advice,

01:27and then also challenging my peers that I work with

01:30at Multi-Brand Retailer,

01:32challenging them not only to feature brands of color,

01:35but also giving them the support that they need

01:39and not just throwing them on the shelf.

01:42What changes would you like to see in the beauty industry

01:44that we're considering melanated skin?

01:47The whole industry?

01:48I think I don't focus on the whole industry.

01:49I focus on our community.

01:52I'm the founder of Hyperskin,

01:54which hyper-targets skin of color,

01:56although we create products that work for all.

01:58And I think, for me, as an indie brand founder,

02:00it's where it's best to really just focus on our needs,

02:03our community, our trends.

02:06The brands know that they need to get it done,

02:09but then sometimes they need to hear it from people

02:12that are more in close proximity

02:15because then they're like,

02:15shit, actually, it's not just noise on social media.

02:18It's like, you need to actually get this done

02:20and do it fast.

02:22What are some of the advances you've enjoyed seeing

02:24in the fashion and beauty industry

02:26over the last five years?

02:27I guess range of hues and stuff for women

02:32and Black men who wear makeup as well,

02:34but also seeing the resurgence of Black brands,

02:37like fashion brands, cosmetics coming back.

02:40I think that's been really great to see.

02:42Obviously, it's not our zone, I think,

02:43but it's seeing so much space open up

02:46for Black creatives in that space,

02:49even like Topical and stuff like that.

02:50Such a big brand and this came out

02:52and they did what they had to do,

02:54but seeing how much the consumers needed it

02:57and then the people who had the opportunity

02:59to fill that space, they did a really great job at it.

03:01I've been wearing makeup like crazy the past month

03:04and I have not been breaking out in my head.

03:06It's still really impressive.

03:07It's really good for anti-bacteria and stuff like that.

03:11And then after I was home, I used clean license

03:16and then moisturizer, it's probably Elmer's Pro Collagen.

03:20You know, get that collagen.

03:22And then, that's really it.

03:23I'm actually very basic with my skincare.

03:25I wish it was a makeup question

03:26because it is really one, two, three.

03:28It's really one, two, three.

03:30But yeah, that's my skincare routine.

03:34When do I feel most comfortable in my skin?

03:39All the time, I mean, I guess mostly when I'm home alone

03:42and there's no one looking,

03:45but yeah, when I'm by myself.

03:48Also, when I'm talking to my stories

03:50and there's just like no filter

03:52and I'm being like my most authentic self

03:54and I know it's gonna disappear in 24 hours.

03:56Right?

03:58That's when I feel really comfortable in my skin.

04:00We're doing our part to make sure

04:03that the stories of these brands are always told,

04:05to make sure that the founders of these brands

04:08are always seen.

04:09And if nobody else is gonna celebrate the brands

04:13and give them their flowers and their awards,

04:15then we're gonna do it through beauty and grooming.

04:17Thank you for coming.

04:18Thank you so much for sending your product in as well.

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