Lecture No 4 LinkedIn Headline Tips (Part 1): Crafting a Powerful Headline for 2024

Saqi Technical

Welcome to Lecture 4: LinkedIn Headline Tips (Part 1) – Crafting a Powerful Headline for 2024!   Your LinkedIn headline is one of the most important parts of your profile. It’s the first thing people see, and it can make a huge difference in attracting the right opportunities. In this video, we’ll cover the essential strategies for writing a compelling LinkedIn headline that will help you stand out from the competition and grab attention.   In this video, you’ll learn:   Why your LinkedIn headline matters and how it impacts your visibility  Key elements of a strong and attention-grabbing headline  Proven formulas for writing LinkedIn headlines that attract recruiters, clients, and connections  How to tailor your headline to reflect your personal brand and career goals  Common mistakes to avoid when writing your LinkedIn headline  This is Part 1 of our LinkedIn Headline series, where we break down the best practices for creating a headline that works for you in 2024 and beyond.   Timestamps: 00:00 – Introduction  01:50 – Why Your LinkedIn Headline Is Important  04:30 – Key Elements of a Powerful LinkedIn Headline  09:15 – Formulas for Crafting Attention-Grabbing Headlines  15:45 – Customizing Your Headline for Personal Branding  20:10 – Mistakes to Avoid in LinkedIn Headlines    Subscribe for more LinkedIn profile tips and career growth strategies!   #LinkedInHeadline #LinkedInTips #CareerGrowth #PersonalBranding #LinkedInMarketing #ProfileOptimization #JobSearchTips #ProfessionalBranding #LinkedIn2024 #RecruiterTips

Transcript

00:00So, welcome back guys.

00:30So, in this video, our main motive is that how do we establish the headline of our account and why is the headline used properly.

00:47In the earlier features of LinkedIn, it was not mandatory to add the headline.

00:53But in this update of LinkedIn, using the headline effectively is a major part of 60-70% of your client hunting.

01:05So, client hunting becomes very easy with the help of the headline.

01:09Because the niche that your client is targeting, your headline is targeting that same niche.

01:18What should be your targeted audience, we will see in this video.

01:23Along with that, you have to stay in the video.

01:26So, at the end of the video, I will give you a headline that will make your client hunting a must.

01:33And like this, one of my students hunted a client and earned a good handsome amount from the client.

01:40And that client became his persistent client.

01:44Note that he came once, got the work done and finished.

01:48Now, let's see the headline here.

01:50Let's come to our account.

01:52Let's see on the account that we had made the logo and banner.

01:55And we had made our name in a good professional look.

01:59And we thought that why are we keeping this name?

02:03How are we keeping it?

02:04And why are we keeping it?

02:06So, the most basic reason for this was that we wanted to make a social media consultancy agency.

02:13So, we made an account here in the name of social media consultancy and established it.

02:19When you make an account in the name of a software company or in the name of a company,

02:24then a targeted audience will definitely come and see you.

02:29So, now we will provide targeted audience, social media accounts and social media SEO ranking services.

02:37So, that's why we are using social media consultancy here.

02:41Now, with this, the student at University of Engineering and Technology Lahore is coming here.

02:48Now, we have to change this thing here.

02:51We have to enhance this thing.

02:54And we will see from which point we will enhance this thing.

02:58I have made some 10 points for you that how you can convert this headline into an experience professional and a growthing rate account.

03:10So, let's go to our GPT screen.

03:14And first of all, let's see how we take a ULE account and how we use AI to enhance our chat GPT account.

03:25We will see how this account grows with us and how third-party client hunting happens.

03:33So, let's go to our GPT screen.

03:36See here, I have come to the chat GPT screen.

03:41And after coming to the chat GPT screen, see here that the first thing we are doing is that we have to make a headline.

03:51And the first way to make a headline is that you have to select a niche.

03:58If we look at the account here, then we have selected the niche of social media consultancy or social media agency.

04:06But selecting a niche is the most important thing and a basic thing that we have to do.

04:13Along with this, we have to use keywords.

04:16What are keywords?

04:17We will see how we will utilize keywords here.

04:22So, first of all, we give a prompt to chat GPT to generate me.

04:35So, it showed me that empowering innovation, delivering excellence, your partner in Dash industry.

04:42So, now let's see here that it has given me a general headline.

04:46Now, by giving some prompts here, I will tell it to give me a good headline for my LinkedIn account.

04:54Because chat GPT 4.0 mini is not that stable for you.

05:004.0 is more used than paid.

05:03But because it is a free course, we will use chat GPT 4.0 mini or we will use 3.5.

05:11From that, we will get the result of 4.0.

05:15And you will see at the end of the video that you will get such a headline from which you can show a lot to the client.

05:25So, we say here, we tell it first that we have a social media agency.

05:34First of all, we have to tell it that we have a social media agency.

05:38Because it is very important to give a prompt to chat GPT.

05:42So, we give a prompt here.

05:48Now, here I gave a social media agency and it gave me another headline.

05:53Now, how do I enhance this headline?

05:56We also enhance it with AI.

05:59Now, let's see here that I told it to give me a ranking keyword and also add ranking keywords in it.

06:18Which is enhanced for LinkedIn, Instagram and Telegram and ranked.

06:23Why did I call it Instagram and Telegram?

06:26Why didn't I just say LinkedIn?

06:28Because whenever you have a chat GPT run.

06:32Chat GPT is a back-end run.

06:34So, if I have targeted those different platforms.

06:38I mean, I targeted Instagram, I targeted Telegram.

06:41So, from those targeted apps that you have the best ranking keywords.

06:48It brings it from there and puts it on our tagline here.

06:52Now, if we look here, it gave me a headline.

07:04Now, if we look here, the biggest mistake it has made here is that we have to avoid buzzwords.

07:12Now, what is the buzzword we have?

07:14Expert is a buzzword that I am an expert.

07:18There is no expert in any work in life.

07:22Perfection comes slowly, but no one is perfect.

07:26So, here on any tagline, on the headline, it means that you are showing your client that I am using a buzzword.

07:39Target you in a nonsensical, unprofessional, informal way.

07:45But here the client can't give you an order because of this word.

07:51So, that's why we will avoid this word.

07:55Now, if we look here, the first thing we should have is that we enhance it more.

08:02And the keywords that are being used in the LinkedIn platform, now target it.

08:07We have targeted Instagram, Telegram.

08:10Now, along with that, we target LinkedIn and give it to the targeted audience of LinkedIn.

08:16So that we have ranking keyword headlines.

08:19So, here I gave him the name of my account and I told him which platform I am making it for.

08:40And along with that, I told him that I should have that keyword oriented and then eye-catching for my targeted audience.

08:48Now, what did he do? He said that unlock your brand potential with premium social media consultancy,

08:55strategic insights, data-driven results and unmatched engagement.

09:00Now, the most important thing to see here is that you have to keep your tagline limited and concise and precise.

09:10What is the benefit of keeping the tagline precise and concise?

09:14Now, we have the biggest benefit of keeping the tagline and headline concise and limited.

09:21The benefit of not crossing the limit is that here it is visible that I have used these limited words.

09:33Now, if I use limited words and put my tagline here,

09:38then it shows that the limited words are more attractive to me and show my account properly.

09:45When you get words on the second line, it means that your account proficiency,

09:55a good reliance on your account, the targeted audience will see it,

10:00it does not give you a good feedback, your testimonials do not go well,

10:05so that the things you have in front of you remain stable, so it is important for us to use limited words.

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