Malaysia International Halal Showcase 2024

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00:00Whether inside or outside the country, especially in Malaysia,

00:04various government agencies are still helping

00:08to promote the Halal-certified Filipino products and services.

00:13And on the third day of the Malaysia International Halal Showcase,

00:17various programs and shows are still ongoing.

00:20Let's take a look at this.

00:23Since the launch of the Halal-Friendly Philippines campaign on January 1 this year,

00:28the Department of Trade and Industry has continued to provide programs and initiatives

00:34that are under this campaign.

00:37Number one, we've been doing a collaborative effort

00:40with all the members of the Philippine Halal Export Board.

00:43That's why we have reached 3,000 Halal-certified products and services.

00:48This is far from having a 20% increase every year

00:52in the number of Halal-certified products and services.

00:55We are talking to our Halal certification bodies

00:58about how we can help other regions

01:00to facilitate the pricing and regulation of our certifications.

01:05That's why from the Philippines to Malaysia,

01:09DTI continues to introduce the current state and initiatives

01:14for the Halal industry to the Philippine Embassy in Malaysia and other government agencies

01:22to achieve the goal of becoming the premier Halal hub

01:25and destination of the Philippines in the Asia-Pacific region.

01:29The focus of the President is to prioritize the Halal industry in the Philippines

01:35and to attract more to the Philippines to make the Philippines a Halal hub.

01:40The expectation is that we'll be able to generate P130 billion worth of investments

01:45and also generate 20,000 jobs because that's how big it is.

01:49And one of the ways they did it

01:51is the continuous unity in the Malaysia International Halal Showcase or MIHAS.

01:57We have 20 exporters present at this year's MIHAS

02:02and we're very happy that they're here with us today.

02:05They represent a cross-section of Halal products.

02:08We do hope that they come back next year

02:10and that when they do come back next year,

02:12more will come and join them as they see the potential of MIHAS.

02:20In the continuation of the third day of the Malaysia International Halal Showcase or MIHAS,

02:25there was an opportunity for the attendees of the trade event

02:28to listen and gain knowledge from the experts

02:32when it comes to the Halal industry of their country.

02:35And this is what they call the Knowledge Hub.

02:38In its opening, the CEO of Matrade, Datuk Mod Mustafa Abdul Aziz,

02:43also gave opening remarks.

02:46Datuk Mod Mustafa Abdul Aziz.

02:49Features interactive and dynamic panel discussions

02:53which aims to provide invaluable information on market assess,

02:57entry strategies, sourcing requirements,

03:01opportunities and challenges as well as trends that shape the global Halal market.

03:06MIHAS also showcased the creativity,

03:09rich heritage and culture of Malaysia when it comes to Islamic modest fashion

03:14through a fashion show

03:16that they organized in collaboration with Malaysian Official Designers Association or MODA.

03:23Along with the launch of the Halal industry in the Philippines,

03:26we can also use the proceeds from this

03:31so we, Filipinos, should support any religion.

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