Aaliyah Arnold, founder and CEO of Boss Up Cosmetics, says a combination of hard work, family support and powerful tech are the keys to her brand's success.
In this video, you'll meet Aaliyah Arnold, founder and CEO of Boss Up Cosmetics. At age 14, Aaliyah started her second — that's right, second! — official online store, BossUp Cosmetics. Aaliyah rapidly grew her brand, enlisting family members to help fulfill orders. Among them was her mother Wendy who quit her corporate job to help run operations. With her family by her side, Aaliyah transformed the business into a massive operation that utilizes the power of Alibaba.com to source with ease, and customize her vessels and packaging. She now brings refined, polished products to her loyal social fan base who she connects with daily to keep her business flourishing. .
In this video, you'll meet Aaliyah Arnold, founder and CEO of Boss Up Cosmetics. At age 14, Aaliyah started her second — that's right, second! — official online store, BossUp Cosmetics. Aaliyah rapidly grew her brand, enlisting family members to help fulfill orders. Among them was her mother Wendy who quit her corporate job to help run operations. With her family by her side, Aaliyah transformed the business into a massive operation that utilizes the power of Alibaba.com to source with ease, and customize her vessels and packaging. She now brings refined, polished products to her loyal social fan base who she connects with daily to keep her business flourishing. .
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00:00Hey, everyone, get ready with me to go to the warehouse.
00:04All right, so I did my glam a little bit off-camera, but now I'm just going to touch up my blush
00:11real quick.
00:12You guys know you can never have too much blush.
00:14Just a quick little touch-up, nothing too crazy.
00:21Boss Up really did start with a love and a passion for makeup.
00:34I really do think it's an art form, and I love to express it through my brand.
00:38All of my lip glosses have woman empowerment names.
00:42So we have Visionary, Girl Boss, Empire, Positivity, Self Made, Hustle, Boss Babe.
00:51And I'm just trying to put the message out there that it doesn't matter your age, your
00:54race or whatever, you can do whatever you put your mind to.
01:09For a family-owned business, I'm very proud to say that.
01:12I'm very grateful to have them with me.
01:15Right now, they're my only employees.
01:22When my mom quit her job, the brand was growing rapidly.
01:25I worked by myself in my little office.
01:27When orders kept coming in, and it was starting to get very, very overwhelming, she made the
01:31decision to just quit it and come with me.
01:35Without her, Boss Up Cosmetics would not be where it is today.
01:38I'm very, very grateful to have her by my side through everything that I do.
01:43When I started, I was getting unbranded basic tubes online, and I was printing vinyl stickers
01:49of Boss Up Cosmetics and putting it on the tube.
01:52But once I saw that my brand was starting to grow, I wanted something more custom.
01:56So I joined Alibaba.com, and I just started exploring.
02:02It really did open up a door of endless possibilities, and it made me realize that there's more ways
02:08to customize my packaging and my brand and make it a lot more clean.
02:14I really love the trade assurance aspect of it as well.
02:17It really does help me shop with ease and have a lot of confidence and a lot of peace
02:21of mind knowing that in case anything goes wrong, we're covered.
02:26There's just so much that I can do and so much that I haven't done that I want to do,
02:30and I want to explore all that.
02:32Alibaba.com has been such a huge blessing in my brand.
02:36I definitely know that whatever I need, I'm covered with them.
02:39Hi, everyone.
02:40Welcome, welcome, welcome.
02:43All right, guys.
02:43This first order is for Bianca.
02:45It's like in the past year and a half, it's just been going go, go, go really, really,
02:49really quickly, and I'm very, very grateful for it.
02:52I love your videos and your products.
02:53Hoping you can convince my parents to buy them from here.
02:55Girl, tell them that they're amazing, and they won't regret it.
02:58We've sold over 300,000 lip oils in less than a year.
03:02I started this business in my grandma's kitchen table with only $27, and it's grown to be
03:13like a multi-million dollar brand, which is insane to think about.
03:18My family is a big part of that.
03:19They're always with me by my side.
03:22There's a quote that I love.
03:24It says, don't you want to see what happens when you don't give up?
03:28Alibaba.com made it easier to do it my way.