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The foods we love could soon be gone forever, say Fairtrade Foundation
Local TV
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11/09/2024
Have you ever stopped to think about the foods we're enjoying right now that might not be around forever?
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00:00
Farmers and producers in low-income countries who are growing coffee and cocoa for, as you say,
00:06
much-loved products here in the UK are experiencing extreme weather events. It is harder for them to
00:13
farm to produce the same amount of their products as they used to, so they do really need our
00:18
support. Viewers at home can go and choose fair trade products. It means those farmers receive a
00:23
fair price for what they have produced and they have additional income to invest in their
00:27
communities to make them stronger and more resilient to the impacts of climate change,
00:31
meaning that those products will be around for years to come. So it's really important that we
00:36
support those farmers and producers today to ensure our favourite products will be around
00:40
for years to come. The Foundation supports more than 10 million people globally, meaning producers
00:45
can invest in healthcare, education and local communities, allowing them to continue to produce
00:50
the food we love. So the farmers and producers that are making our favourite products like coffee,
00:55
like bananas, like chocolate, they are in some of the toughest environments in the world,
01:00
in low-income countries. We're talking about places like the west of Africa, east of Africa,
01:05
Latin America. They are experiencing higher temperatures, more erratic rainfall,
01:12
lots of different conditions, which makes it harder for them to produce those products,
01:16
which we really want to rely on and enjoy in the UK. There are now almost 5,000 fair trade products
01:22
here, the most popular being bananas, then chocolate and coffee. And to support more
01:27
producers of these favourites is this two-week campaign. Fair Trade Fortnight is a campaign
01:32
calling on everyone to be the change. You can choose a fair trade product, you can look for
01:37
the label and you know that those farmers are being paid a fair price. If you're an MP, we're
01:42
asking you to pledge to be the change. So listeners at home send an email to their MP asking them to
01:48
sign the be the change pledge. And if you're a business, you can source more fair trade products
01:53
and work together to support those farmers to receive a fair price and to adapt to the
01:57
impacts of climate change.
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