La nuova era del viaggio: IA, robot ed esperienze rigenerative

euronews (in Italiano)

11/09/2024

Il futuro del turismo è qui e unisce l’innovazione alla sostenibilità. Scoprite come le pratiche rigenerative e la tecnologia all'avanguardia stanno trasformando il settore dei viaggi e creando un impatto positivo sulle comunità e sul pianeta.

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00:00From robot cabin crew to regenerative travel experiences,

00:06innovation is breathing new life into the tourism sector and profits are predicted to soar.

00:15Welcome to The Exchange from our studio here in Doha.

00:19Coming up on this episode, CEO and founder of the tourism space Tina O'Dwyer

00:24shares her thoughts on the rising popularity of regenerative tourism

00:28and its impact on the future of the industry.

00:31And Chief Commercial Officer of Qatar Airways Thierry Antinori

00:35gives us a glimpse into the future of air travel.

00:38A recent report by the World Economic Forum indicates that the future of tourism

00:43will be driven by technological innovation and big changes to the way tourists

00:47want to experience new destinations when they travel.

00:50One of the biggest emerging trends is a shift from traditional tourism

00:55focused on consumption to regenerative tourism,

00:58an approach where companies focus on creating a positive impact

01:02on local communities and the environment.

01:05And as tastes change, analysts are predicting that revenues across the sector

01:10will continue to rise.

01:12According to Statista, a leading online statistics portal,

01:16the tourism market as a whole is predicted to reach $916 billion of sales this year

01:22and grow annually at a rate of 3.9 percent,

01:26resulting in a market value of $1.1 trillion by 2029.

01:32Well, like so many other industries, artificial intelligence

01:36continues to transform the tourism sector.

01:39Innovations like biometrics at check-in desks and even robot assistants

01:44are popping up at airports all over the world.

01:47Recent analysis by software engineering firm EPAM predicts

01:51that tourism-specific AI will be worth $1.2 billion by 2026.

01:58Technological advancements are changing attitudes

02:01and putting the travel sector firmly back on track.

02:05Tina O'Dwyer is CEO and co-founder of the tourism space,

02:09specialists in helping companies to develop regenerative tourism practices.

02:14I asked her how far new attitudes to travel might ultimately change people,

02:18communities and the planet.

02:22More than most other industries, tourism can do a lot

02:25for the well-being of places, the well-being of people,

02:28understanding of different cultures, broadening education and minds

02:33and also really enhancing biodiversity and nature conservation

02:37through the way it carries out its activities.

02:40And I think if tourism started to see the positive parts it could bring

02:44to the sustainability and regeneration agenda,

02:46then we'd really see a positive model emerging into the future.

02:50It's not easy to make profit, but it's also not easy to save the planet.

02:54So we need to see profitable local businesses

02:56that can endure in communities over long periods of time.

03:00And we also need to recognize that it's going to require

03:03many more stakeholders than the businesses

03:05to influence our planetary conditions.

03:09So what does regenerative tourism look like in reality?

03:13Our reporter Phil Stebbing went to Wairapa in New Zealand to find out more.

03:19Ciao Guy, sono qui al Pukaha National Wildlife Centre,

03:22un leader award winning in New Zealand's bid for regenerative tourism

03:26to boost local economies and to restore the environment.

03:30Pukaha contains just 900 hectares of a vast forest

03:34which indigenous Maori people once depended upon.

03:38This forest was literally our home, our food source and our medicine basket.

03:43We had to be integrated into a culture

03:46with their different perspectives on who we were as a people

03:49and it wasn't always right.

03:51Today, Pukaha's tourism revenue is helping redress past wrongs.

03:56Funding an education centre and meeting house,

03:59it's all part of regenerating the Maori community.

04:06I'm very pleased to see how they are preserving their culture.

04:10The kids got to experience the carving.

04:12The carvers were very gracious talking about the history behind the different objects.

04:17For tourists, there are comfortable lodges to rent

04:20and six sites provide power for happy campers

04:23which all brings in important revenue.

04:26I know the money that I'm spending here

04:28is all going towards the regeneration of this forest

04:31and the stories that are being told about the tribes that live in this area

04:35and the importance of this amazing place.

04:39Unlike other tourist businesses, Pukaha is not just focused on profit margins.

04:44We're not about just ensuring that the visitor numbers are coming through the large quantities.

04:49When we talk about regenerative tourism,

04:52we're trying to revitalise us as a people.

04:55It's about telling the stories.

05:00Regenerative tourism then is partly about people before profits.

05:03But what about the very biggest travel brands?

05:06How are they planning to reshape the future of the sector?

05:09Thierry Antonori is the chief commercial officer of Qatar Airways.

05:13They recently retained their crown as Skytrax Airline of the Year.

05:17I sat down with Thierry here in Doha

05:20and I asked him to explain what the future has in store for travel and tourism.

05:26I think the customer is looking for convenient and efficient

05:30and value for money solutions in each segment.

05:34The customer has a very bright future.

05:37We drive a lot of improvement in customer experience.

05:41It's already the case today, but biometrics, for instance,

05:45will considerably improve the customer experience at the airports.

05:48I think artificial intelligence will generate better content for the customer.

05:55Qatar Airways, we are very focused on that.

05:59We have the first digital human cabin crew named SAMAR.

06:05We showcase our cabins with this new technology.

06:08You will get more and more relevant personalized offers for you,

06:14fitting your needs, fitting the needs of your families.

06:17That's what the customer can expect.

06:22Now it's time for our regular feature, Business in 60 Seconds.

06:25Start the clock.

06:26Celtic PLC is preparing to announce its full year 2024 earnings release.

06:31The world famous Scottish football club is currently working on redeveloping

06:35its Barrafield training ground, aiming to create a top facility for youth and women's football.

06:41Construction is now underway after a long planning process.

06:45Investors will be interested to see how this project will affect its financial results in the coming year.

06:51British clothing and home products retailer Next PLC is preparing to announce its half year 2024 earnings.

06:57The company is continuing its international expansion

07:00and is negotiating franchise and license partnerships across Asia.

07:04Toys R Us ANZ Limited, the Australian and New Zealand branch of the toy retailer,

07:09is set to announce its full year 2024 results.

07:12After exiting the UK market and transferring all assets to True Kids,

07:17the company is now focused on strengthening its presence in Australia.

07:21Investors will be eager to see how this move will drive growth in the Australian market.

07:27As we look to the future of tourism, AI is transforming how we travel,

07:32while regenerative practices ensure we do it responsibly.

07:36Together they're creating a new era of tourism that benefits both us and the planet,

07:41where technology and care for the environment go hand in hand.

07:46Well, that's all we have time for on this edition of the show.

07:49Thank you for watching.

07:50Please do check out Euronews.com for all your latest business news.

07:54And join us again next time on The Exchange.

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