1960s RICE CHEX cereal - humorous TV commercial - scientist
1960s RICE CHEX cereal - humorous TV commercial - scientist
Transcript
00:00I'll bet you think it's easy to invent a breakfast cereal as light and delicious as Rice Chex.
00:05You're wrong, and our inventor, Dr. Leitzig, can prove it.
00:10Hello there!
00:11Many years ago, my assistant Heinrich and I invented Rice Chex model number one.
00:16Delicious!
00:17But look! Too light!
00:20Six hundred scientists went up in one week, including poor Heinrich.
00:26But here, many years and two thousand scientists later, success!
00:34And that's the story of today's modern Rice Chex.
00:37Good little crisp little waffles of toasted rice.
00:40Mm-mm.
00:41And when you fix them up with milk and sugar, you'll find they've got a delicious, delicate flavor all their own.
00:47That's Rice Chex, the light-sized, bite-sized cereal from Checkerboard Square.
00:52Heinrich, look! We did it!