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Report
How Promotions Boost Pennsylvania's Sports Betting Revenue
SportsGrid
Follow
8/30/2024
Category
🥇
Sports
Transcript
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00:00
All right, so the state of Pennsylvania is a very popular sports betting state, probably
00:07
top five, I would say, based in the U.S. as far as revenue is concerned.
00:11
And partially, I guess, Jim, the reason it can be attributed to that, and I guess it
00:14
is working, is all the promotional dollars that the sportsbooks are spending.
00:19
And boy, when I looked at the number here over at Legal Sports Report, it sure seems
00:23
like a pretty high one to get the revenue going, isn't it?
00:26
Yeah, and you're absolutely right, Craig.
00:28
Pennsylvania is one of the larger U.S. sports betting markets.
00:33
And what struck me in their July report was just how much, collectively, the online sportsbooks
00:40
spent on promotions, free bets, bonus bets, odd boosts, you know, that seems to go by
00:47
a variety of different names these days.
00:49
But they spent $14.2 million on free bets in July, which was nearly double from July
00:58
of last year.
00:59
And I thought that was interesting because typically, like we've talked about over the
01:02
last couple of weeks or months, Craig, we typically see a low in sports betting overall
01:08
across the country in June and July.
01:11
The sports betting events, if you will, are not as prominent as they are when we get into
01:18
the fall when you have NFL, NHL, NBA coming back.
01:24
So, you know, it was a bit surprising to see that the promotional spending was as high
01:31
as it was.
01:32
FanDuel, $5.7 million in free bets, DraftKings, $2.3 million, Bet365, just shy of $2 million.
01:41
And you know, I can see it for Bet365, they just launched in the Pennsylvania market not
01:48
that long ago.
01:49
So they're still in that sort of growth phase there and trying to acquire customers.
01:55
So I can see them spending.
01:57
It did only account for $3.5 million of total handle for the month in July, which landed
02:03
at $414.7 million.
02:08
Handle was up over 20 percent, revenue was up over 34 percent year over year in Pennsylvania.
02:14
So as we're seeing across the country in a lot of markets, just the overall growth
02:20
is there.
02:21
Just that promotional spending just kind of jumped off the page at me.
02:25
Perhaps they're trying to get a jump on the customer acquisition for the NFL season, correct?
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