Travis & Jason Kelce Ink Massive, $100 Million Deal For 'New Heights' Podcast | TMZ Live - video Dailymotion

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Travis and Jason Kelce's bank accounts are reaching "new heights" -- 'cause the pair of NFL brothers just inked a lucrative, new podcast deal worth more than $100 million.

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00:00We're going to go back to high school now,

00:03because the relationship between Travis Kelsey and Taylor Swift

00:07has some high school elements to it.

00:09Well, when you're in high school,

00:11you don't score $100 million, and he just

00:14did with his brother.

00:15That's exactly right.

00:16He signed a $100 million deal with Wondery

00:19for his very popular New Heights podcast.

00:22A lot of people think that's because of Taylor Swift.

00:24You know, what you got to wonder is, look, why did they do this?

00:28Why did they pay her this kind of money?

00:30Because, look, their podcast is great,

00:32and they've always been really good,

00:34but it's not $100 million good until Taylor Swift comes in.

00:37So now the question is, what does this contract say?

00:41We don't know, but do you think that the contract has anything

00:45in there referencing, yeah, talk about Taylor Swift,

00:50that Taylor might come on once or twice or whatever?

00:55What if they break up?

00:56What if they break up?

00:56Is that, like, deal done?

00:58I mean, I don't know, but if you were paying $100 million,

01:02wouldn't you ask those questions?

01:03I would think almost certainly there

01:05are some what we call reps and warranties in the contract,

01:08where you represent that X, Y, or Z will happen.

01:10It may not be a firm obligation, but in the course

01:13of these negotiations, they're going

01:14to want to hear about Taylor.

01:15Because as you said, this was a big sports

01:16podcast for a while, but when she joined the conversation,

01:21so to speak, by becoming Travis's girlfriend,

01:23it threw a lot of gasoline on this.

01:25I mean, this is up there now with the Joe

01:26Rogans of the world, the Alex Cooper, Dax Shepard.

01:30Selling a podcast for nine figures

01:32is a very rare thing in this space, and they've now done it.

01:35Yeah, and by the way, if you look

01:39at what gets circulated in social media

01:42and in media generally with their podcast,

01:46I don't recall anything solely football that gets circulated.

01:51It used to be football.

01:52Now it's Taylor Swift.

01:53It's all Taylor Swift.

01:54And they play into it.

01:56And so the question then becomes,

01:59what's going to happen in the next three years?

02:02I mean, they could get married.

02:03They could have a kid.

02:05So does this become kind of a mishmash of family and sports?

02:11Right.

02:12You know what?

02:12I think from that perspective, Wondery

02:13is in good shape no matter what, because it is

02:15a relatively short-term deal.

02:17And whatever happens, if they break up,

02:19and as long as they talk about the breakup on this show,

02:21I mean, that might get you the best ratings of all.

02:23Yeah.

02:24Although I'd worry that they bought kind of high.

02:26I mean, Taylor Swift is ending her tour.

02:28Also, who is this podcast exactly for?

02:29Is it for Taylor Swift fans, in which case

02:31it might alienate some hardcore sports fans?

02:33Or is it for sports fans without enough Taylor content

02:36and alienate the Taylor people?

02:37It's got to walk a fine line to please both groups

02:39in order to have a huge audience.

02:41Well, I got to tell you, and this

02:42is kind of by way of analogy, but I was on vacation last week

02:47and I read this book that we had the author on,

02:51Out of the Darkness.

02:53And it is a fabulous book about Aaron Rodgers.

02:57And I'm interested in Aaron Rodgers.

02:59I think he's fascinating.

03:01And I'm not a big football fan, but I'm

03:06interested in all the things Aaron Rodgers

03:08has done over the years.

03:09And when I picked up this book and I started reading it,

03:12it is football heavy.

03:13I mean, it's a lot about his career in high school,

03:17his career at Cal, the draft, and all the other things.

03:21But weaving in some of the personal stuff.

03:24And it's done in a really masterful way.

03:27And it's a 600-page book.

03:29I read every page of it.

03:31And I learned a lot about football,

03:33but I was interested in it because he kept weaving

03:37in a lot of the character stuff.

03:40And if they do the same formula for the podcast,

03:45that could work.

03:46I mean, I think this is a great formula for blending sports

03:49and that kind of thing.

03:51I think Harvey is primed for you

03:52to take his money in fantasy football this year.

03:53So he's really into football now.

03:55I talked to his assistant, Cameron,

03:57about getting him on the fantasy league yesterday.

03:59Somebody in the sports department

04:01came by me and said, you're going

04:03to be in the fantasy league.

04:04I think this is sort of like the hustler with pool.

04:08Get some money.

04:09Hey, guys.

04:10This is Max from Charleston, South Carolina.

04:12I would call these guys the Midas brothers

04:14because everything they touch is turning into gold.

04:17And I honestly really do admire and respect

04:22what they've had outside the NFL and all the success,

04:25with or without Taylor Swift.

04:26And they deserve every penny of this contract.

04:29Question for you.

04:30Do you think that they split?

04:31And this is not my question.

04:32So this is Kyle.

04:33Do you think they split it evenly?

04:35Travis is the much more famous one.

04:37He's the one with the famous girlfriend.

04:38That's a fun.

04:39It's an interesting one.

04:40It's not me.

04:40It has to be even.

04:41I think so, too.

04:43No doubt it is even.

04:44No doubt.

04:45They're not going to do that divide.

Travis & Jason Kelce Ink Massive, $100 Million Deal For 'New Heights' Podcast | TMZ Live

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