Alex Cooper's "Call Her Daddy" just landed a $100 million deal —see inside her studio

Fortune

Take a look into Alex Cooper's setup for "Call Her Daddy." Cooper gave Fortune a tour in Fall 2022.

Transcript

00:00I like have like a ritual where I don't really come in here unless I'm recording.

00:04So this is the studio.

00:06Very fun.

00:07Cute.

00:08Looks familiar.

00:09I've definitely seen it before.

00:10Yeah.

00:11I have tissues over here for my guests always just in case they start crying.

00:14Yeah.

00:15Um, this is where I sit.

00:17Sometimes people will shower here after, you know, a long time.

00:22A long interview.

00:23You know, after a long interview, some people...

00:25Need to wash it off.

00:27Okay.

00:28I don't know why I'm showing you this, but...

00:31Because it's the real shit.

00:33This is like...

00:34This is what I deal with every day.

00:36I'm not like a perfect organized CEO woman.

00:40Um, this is where I literally spend, I would say, every single waking minute of my life.

00:47Okay.

00:48Um, this is where all of the editing happens.

00:52Yeah.

00:53And this is also where I sometimes record like my ads or my solo episodes.

00:57Okay.

00:58Right here.

00:59These are my boards of just all the guests.

01:02Year one.

01:03Oh my god, that's sick.

01:04Year two.

01:05Yeah.

01:06Another closet.

01:08Oh, it's nude.

01:09We have to go.

01:10Okay.

01:11This is...

01:12You don't care about my closet.

01:13No, I actually...

01:14Alex, I actually do care about your closet.

01:16So...

01:17I like...

01:18I like it.

01:19It's like half and half of me like doing merch, half of my actual clothing.

01:22Okay.

01:23So let's get on this call.

01:24Okay.

01:25Let's go.

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