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The Star

The Star Outstanding Business Awards (SOBA) Prestige event for 2024 kicked off in grand style on Tuesday (Aug 13).   The event, held in Aurum Cinema’s Hokkaido Table at The Exchange TRX, attracted SOBA’s past winners, sponsors and strategic partners under one roof.  Read more at https://tinyurl.com/2nc74bbt   WATCH MORE: https://thestartv.com/c/news SUBSCRIBE: https://cutt.ly/TheStar LIKE: https://fb.com/TheStarOnline

Transcript

00:00It was a delightful evening last Tuesday, as the Star Outstanding Business Awards or

00:13Sober Prestige event for 2024 kicked off in grand style at the Hokkaido table at the Exchange

00:20TRX's Aurum Theatre.

00:22Around 70 guests, comprising Sober Past winners, sponsors and strategic partners, gathered

00:28for a business networking session for small and medium-sized enterprises or SMEs.

00:34Also gracing the event were Star Media Group Berhad, Group Chief Executive Officer Chan

00:39Seng Fat and Bursa Malaysia Berhad Origination and Listing Director Leong See Ming.

00:45When we launched Sober in 2009, we had a vision, that is to recognise and elevate Malaysia's

00:56outstanding small and medium enterprises.

01:00See all of you here today, I can reaffirm that our vision has materialised.

01:07To this gathering, we hope to reconnect, form new bonds that go beyond mere business, fostering

01:16a new generation of thought leaders and community leaders.

01:21I would like to extend my gratitude to our amazing sponsor NEMNE, Credit Guarantee Corporation

01:28Malaysia Berhad CGC, PG&E Logistics Group Sendre Berhad, RHB Bank Berhad and our official

01:37trade promotion partner, Malaysia External Trade Development Corporation, MATREC.

01:44Thanks to your unwavering support, Sober has successfully acknowledged and celebrated the

01:51achievement of over 400 outstanding companies in the past 15 years.

01:56This year's theme, Breaking Horizons, resonates deeply with us at Bursa Malaysia.

02:02Malaysia's SMEs play a crucial role in driving Malaysian economic growth and creating employment

02:08opportunities.

02:10How can Sober help companies to go for IPO?

02:14The awards given to Sober is to recognise non-listed Malaysian businesses for their

02:19contribution to the economy.

02:22Sober pays tribute to SMEs striving to carve a niche for themselves in the world of business.

02:28These awards aim to inspire and drive Malaysian enterprises towards excellence and achieving

02:34outstanding achievements.

02:37With the hope that those who are awarded Sober look forward towards a listing of Bursa Malaysia

02:42in the near future, and I'm sure that I'll see a lot of you in the near future.

02:48To mark the award's 15th anniversary, the prestige event introduced the Sober Council,

02:53which comprises the chief judges, sponsors and ambassadors who are past Sober winners.

03:00A panel discussion and a pitching session by 10 entrepreneurs were also held to explore

03:06business, investment and partnership opportunities.

03:10Other attendees at the event were SMG Chief Business Officer Lydia Wang, Credit Guarantee

03:16Corporation Malaysia Berhad, or CGC Business Development and Products Head, Muhammad Azman

03:22Muhammad Taufiq, PKT Logistics Group, Corporate Affairs Head and Strategy Executive Assistant

03:29to Group Chief Executive and Managing Director Korin Ching, and RHB Bank Berhad, SME Banking

03:36Head Yip Hao Nang.

03:40Sober 2024 is organised by SMG, with CGC, PKT Logistics and RHB Bank as the main sponsors

03:48and Matrade as the official trade promotion partner.

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