Olympics board 'loving' the Snoop Dogg impact

The Olympics board said the rapper's whacky outfits and overall presence is good for the growth of the Games

Transcript

00:00Clearly you're very happy with the impact he's having, because he turns up in equestrian outfits and all over the place.

00:06How's he involved with the games and what was the point of all that really?

00:11So Snoop Dogg is actually an NBC commentator, so he's been brought into the games by NBC.

00:22He's actually commenting for them, he's entertaining their guests.

00:26So I would suggest that any question for how we got into the games is probably best placed to NBC.

00:32But of course we love it because we see the impact that this has on engagement.

00:36It brings the games to other fans that just call sports fans and we totally embrace that.

00:44And not only NBC, but others have also definitely gone into that trend and we totally welcome it and embrace it and facilitate it.