Inside the Army’s failed $11 million deal with The Rock

Dwayne “The Rock” Johnson secured an $11 million marketing deal with the Army— now they’re saying he hasn’t fulfilled his end of the contract.

Transcript

00:00Dwayne The Rock Johnson secured an $11 million marketing deal with the Army.

00:04Now they're saying he fell short on his end of the deal.

00:07Earlier this year, the Army signed a deal with the minor football league that Johnson co-owns.

00:12He was meant to be a brand ambassador, but his failed contract led to a projected loss of 38 enlistments,

00:18according to an internal review viewed by Military.com.

00:21The Army said Johnson didn't publish enough service-related posts to his social media accounts.

00:26The Army valued each of Johnson's social media posts at $1 million, but he only made two of the five promised posts.

00:33Now they're pushing him to finish his end of the deal and rebalance the contract.