Inside Nike's New Collab: A High-Tech Recovery Boot

Jim Huether, CEO of recovery technology company Hyperice, joins Forbes senior writer Jabari Young at the Nasdaq MarketSite to preview the firm’s innovative pre-recovery electronic sneaker with apparel giant Nike. The devices, called the “Nike x Hyperice” is capable of cooling, heating and massaging feet during pre-workouts. Huether also updates Hyperice’s previously reported $850 million valuation and its relationship with NBA star Ja Morant.

0:00 Introduction
2:21 Jim Huether On Tesla And Technologies Latest Innovations
5:59 Nike's New 'Hypersync' Feature For Their Shoes
12:23 Jim Huether's Journey As Hyperice's CEO
20:32 How Technology And Apparel Have Evolved
30:35 Huether Touches On Marketing Campaign For Nike Collab

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