The Stark Family Takes Vogue Inside The Very Rock ’n’ Roll Chrome Hearts Factory in Los Angeles

  • 2 months ago
Director: Nina Ljeti
Director of Photography: Stephen Tringali
Editor: Estan Esparza
Producer: Gigi Chavarria
Associate Producer: Lea Donenberg
Associate Producer, on-set: Emebeit Beyene
Assistant Camera: Melanie Adams
Gaffer: Bailey Clark
Sound: Gloria Marie
Production Assistants: Brock Spitaels, Daniel Neumann
Production Coordinator: Ava Kashar
Production Manager: Natasha Soto-Albors
Line Producer: Romeeka Powell
Senior Director, Production Management: Jessica Schier
Assistant Editor: Billy Ward
Post Production Coordinator: Ian Bryant
Supervising Editor: Erica DeLeo
Post Production Supervisor: Alexa Deutsch
Director, Content Production: Rahel Gebreyes
Senior Director, Programming: Linda Gittleson
Executive Producer: Ruhiya Nuruddin
VP, Digital Video English: Thespena Guatieri

Category

People
Transcript
00:00Mom, Frankie Bell, will you come show your boots?
00:09We have the pink, and we have the black.
00:20Hi, Vogue. We are the women of Chrome Hearts.
00:22Come with us to see our objects of affection.
00:31We are at the factory of Chrome Hearts in the middle of Hollywood.
00:35It dubs as a workspace, a...
00:37Art studio, photography, dance. I rehearse here.
00:40I think we're just kind of in a big artistic zone for everybody.
00:45It's just a family affair.
00:47I would say I have a knack for curating a very home environment.
00:50The stapler, the rat trap, the tape dispenser, like everything's pretty chromed out.
00:55We physically built everything.
00:57It went from a tiny little studio to a big factory.
01:07This is a time when I went to Bel Desari's private studio,
01:10where he was doing his 2019 series.
01:13I had dreamed my whole life of having a Bel Desari from the 70s.
01:17Finally, when I got it, I wanted to meet him and go to his studio.
01:20He told me he would take a photo if I picked my nose, because he's known for the nose.
01:24So I said, sure, and that is this photo, almost picking my nose.
01:28It was a really interesting afternoon.
01:31We spent the whole time at his studio, just him and I photographing,
01:35and he died not shortly after.
01:37So it was very meaningful to me.
01:39Our time together, which was brief, and the fact that I do own one of his pieces.
01:47My next object of affection is European porcelain from around the world.
01:53My grandmother used to serve me tea,
01:56so I decided that was something of my childhood I wanted to carry through.
02:00Her mom would always serve us tea.
02:03Four o'clock.
02:04And then she always serves us tea,
02:06so I feel like it's a really girly thing that happens in our family,
02:11and my dad makes all the girls tea every single night, for as long as I can remember.
02:15It's a Dutch thing.
02:17These are crystals that I collect.
02:20Each is collected in different parts of the world
02:24that are hand-picked and traveled with me to different places.
02:29The crystals have come to me different times in my life, usually by feeling.
02:33And these particular colors are representative of all the chakras.
02:38The functionality of each chakra is different.
02:41So let's say this is your throat chakra, blue.
02:44It's your voice.
02:45So if I'm feeling like I can't, you know, speak my mind,
02:49I'm going to touch that more.
02:56The object I'm going to show you today is the first bag I ever designed.
03:01After school, when I was really little, I used to just come to the factory,
03:04and I was with my best friend at the time.
03:06And I didn't know how to sew.
03:07I didn't really know what piping was.
03:08I didn't know any of that.
03:09My parents let me play with a bunch of scraps, and I stapled this bag.
03:12And, I mean, I think this is a label-maker that says my best friend and my name on it.
03:18Ever since I was a kid, I was obsessed with my parents.
03:20They were my superheroes, wanted to be just like them, wanted to design.
03:23Anything they did, I wanted to do.
03:25I was literally going to cry.
03:27She came in, and she was so proud of this bag.
03:31And remember, at the time, I was like,
03:33She was so proud of this bag.
03:35And remember, at the time, her dad was like anti-color.
03:39It was black leather or no.
03:41We're never going to sell color.
03:42We're never going to do bags.
03:43So two things.
03:44She did a bag in color.
03:46So to me, it was like, yes, that's my girl.
03:49That's my girl.
03:50She's a rebel.
03:56This is another object that I wanted to share.
03:58I think it's the first Chrome Hearts coffin.
04:00In the Chrome Hearts coffin, I had asked for a table.
04:02And instead, I have received a jewelry box that my dad designed for me for a special birthday.
04:07And I keep all my goodies and notes and good vibes in here.
04:11I keep notes from old lovers and new lovers and bass players and friends.
04:17My monster puppets, which are vital to my living.
04:21I keep everything my friends give me and my parents and things that make me feel like at home.
04:26I like to have one place to go because I'm always traveling.
04:28I'm always touring.
04:29I know if I go in here, I'm going to find everything.
04:31I want to maybe bring pictures of my dog and I.
04:34And I'll put them on my dressing rooms.
04:36This is Billie.
04:37Love of my life.
04:39These are her ashes.
04:40Only the finest for her in a Chrome Hearts fragrance bottle.
04:52My favorite object of affection.
04:54My Sugar John's boots.
04:55My stage boots.
04:57They're my second skin.
04:58I can't play a show without them.
04:59And I just can't go anywhere without them.
05:02I originally designed these with my friend Chris, who's a shoemaker.
05:05He's fabulous.
05:06And we went back and forth.
05:08And I just knew I wanted to feel like a feline on stage and be able to stomp and feel powerful.
05:13And I didn't have that shoe yet.
05:14I wanted to create my own.
05:15I wanted it to hug me.
05:17And I wanted them in every color.
05:19So this is what they ended up looking like.
05:21This was my first pair I ever made.
05:23They weren't even technically Chrome Hearts yet.
05:25They were just for me.
05:27And it was the first tour I was ever going to go on.
05:29And I was opening up for the vaccines.
05:31And I made these.
05:32They took, like, three months.
05:34I was so excited.
05:35And this was the first pair.
05:37And then my friends started to kind of get a little annoyed that they couldn't own them.
05:40So I made them for Chrome Hearts.
05:42It's actually mandatory that everyone wears Sugar John's in the Chrome Hearts factory.
05:46So I'm going to show them really quick.
05:47Mom, Frankie Bell, will you come show your boots?
05:51And we have the pink.
05:56We have the pink.
05:57And we have the black.
06:04This is our newspaper print for our first bikini that was, like, super sentimental to us.
06:09And we put our own photos on the newspaper.
06:14And then a bunch of sayings that we've always said growing up.
06:17And then all the small little letters are my sister's lyrics.
06:21She's always said, never grow up, don't rush it.
06:25I think at first I wanted to grow up quicker so I could hang out with her and her friends.
06:29As I got older, I really believed in never grow up and, like, ran with that.
06:35And so there's a little piece of, like, everybody I love in this bikini.
06:39As her older sister, honestly, I just was waiting for her to be born so I could have my best friend.
06:43My official best friend.
06:44And now she's cooler than me.
06:46And speaking of that, I have to go to rehearsal.
06:48So I love you. I'll let you take over.
06:51Bye, Mommy.
06:52Bye, sweetie.
06:53Love.
06:59This next object is a vintage Harley Davidson zip-up hoodie that means a lot to me.
07:06It's one of the last things that I received from my best friend.
07:11I bring this jacket with me everywhere I go.
07:14It's just, like, something super comforting for me to always have with me.
07:18But it's so funny because my friends borrow my clothes all the time.
07:21And a lot of people always want to take this.
07:23And I'm like, take it off.
07:24Like, you have to leave it in there.
07:26It's, like, the one thing I don't let anybody borrow.
07:29But it's super cute.
07:33Alright, so this box has been with me for a very long time.
07:38I feel like it's one of the first things that I remember getting.
07:41I was around this age.
07:43I don't remember, like, when I got this.
07:45But my sister gave it to me.
07:47She always had blue hair.
07:49I always wanted pink hair.
07:50And then I ended up getting blue hair just like her.
07:53And then inside here are just, like, little things.
07:57This is my first $2 bill that my Grandpa Larry gave me.
08:00He collected $2 bills.
08:03This is from my grandma.
08:05It's her old perfume.
08:06And there's just a bunch of other, like, photos.
08:09This is one of my favorite rings ever.
08:11It's a Baccarat ring that my mom gifted to me.
08:15And it matches with my grandma, sister, and my mom.
08:20And so it's just super, super, super beautiful.
08:25That's the whole fam.
08:32Thank you so much for coming along with us around the Factory Vogue.
08:36It was so fun.
08:37And we hope to see you again.
08:41Bye!

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