Crawley Town announces Rentokil Initial as new principal sponsor

SussexWorld

Crawley Town have announced Rentokill Initial as new principal sponsor. We spoke to Reds general manager Tom Allman and Rentokil Initial CEO Andy Ransom about the deal

Transcript

00:00Hi there, I'm Andy Ransom, I'm the CEO of Rent-A-Kill Initial.

00:13I'm really excited, this is fantastic. We love football at the company and this is an

00:22opportunity for us to give something back to the town in which we're based. So Rent-A-Kill

00:27is based in Crawley, we've been here a long, long time. We all say, look we're not a multinational,

00:33we're a multi-local and it's about being relevant and being involved and giving something back

00:38to the community. With Crawley getting promoted, which was just fantastic, what a great time

00:44for us to come and be part of the Crawley family. So yeah, we're really excited.

00:47Yeah, was that part of the attraction, the fact that they had such a good season last

00:50year or is it something you've just been looking at over the years?

00:53Everyone likes to follow a winner, don't they? It's always more fun when your team's

00:57winning and that was nice. But look, Rent-A-Kill's 100th anniversary is coming up next year,

01:04so this is also part of how we wanted to celebrate in the town that we're based in. So yeah,

01:09it's great that the team's done well and got promoted, but it's more about being part of

01:13the Crawley family and Crawley town and hopefully the success that the team's going to have

01:18from here and into the future.

01:20And what are you hoping to get out of this partnership?

01:23Ah, look, we are an employer in Crawley town and we want people to come and work for us

01:30and we want great people who are part of the local community. So for us it's a little bit

01:35of a give and get. So we want to give something to the town, we want to give something to

01:39the club, but we're also hoping that our association of our brand with the great football club

01:45is good for us as well. So we want people to come and learn about Rent-A-Kill, maybe

01:48come and have a look and see what we're about and maybe come and work for us. So we think

01:53we'll get something out of it as well.

01:59Yeah, so we're pleased to announce Rent-A-Kill Initial as the club's new official principal

02:03partner. As such, they'll obviously be on the front of our match kits for next season.

02:07So, you know, as you say, a really exciting time for us, a good time for them to be joining

02:13on our journey. So, no, yeah, really excited.

02:16How long has it been in the making? Has it been quite a lot of work getting this deal over the line?

02:20Believe it or not, it's been a few years actually. We had conversations a while ago and for whatever

02:24reason it just didn't come off. And then obviously with the promotion, we started having some

02:28conversations again around the turn of the year really. So, no, it's been a long process,

02:33a lot of people involved, but no, today's announcement is fantastic and yeah, just looking

02:38forward to getting the shirts unveiled and starting the season.

02:41And how important is it to have a local company, obviously they're based in Manor Oil, was

02:44that important for you finding a sponsor?

02:46Massively important, you know, I think with all of our commercial partners, fans will

02:49know that we do try to go local. So, someone like Rentokil, you know, a FTSE 100 company

02:55who's also based in Crawley, it's a dream partnership for us really. They're obviously

03:00a big employer, a lot of our fans work for Rentokil initially. So, no, it's honestly

03:06a bit of a dream partnership for us really.

03:08We've had a good few released already, some new, some renewals. We've got a few more still

03:14to come before the season starts. Hopefully, obviously, some more signings on the pitch

03:18as well. So, no, it's a busy time here, but everyone's really excited and just can't wait

03:22to get going.

03:23And you had such success with Brickborrow last year, didn't you? And they're back on board

03:27this year. I mean, tell us a little bit about that partnership because it seemed to work

03:30so well.

03:31Yeah, no, the Brickborrow guys are fantastic and I think they're a great example of, you

03:35know, a partner that come to us with ideas and, you know, ways to activate their brand

03:42through us, which has been brilliant. And as you say, none more so than the Orsi goal

03:47makeover. We've had some chats about maybe what we can do next year. So, yeah, there'll

03:51be some news coming on that. But no, yeah, Tom and Cammie are great guys. Obviously,

03:58Eden Utilities on the back of the shirt this year, a short partner, which we'll hopefully

04:02be announcing shortly as well. But it's, you know, it's for all of our partners. Everyone

04:05here is a fan first, which is fantastic for us. And then if we can get some sort of commercial

04:12added value on both sides, then again, that's the dream for us.

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