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‘You want to be surgical’: How AI and big data are shaking up B2B marketing
euronews (in English)
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20/06/2024
Standing out in today’s noisy world is getting tougher for businesses large and small, but artificial intelligence is ushering in a new type of marketing to pull in potential customers.
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00:00
So we use AI across various folds within B2B marketing.
00:05
One is about signals and data capture.
00:08
Once you've captured more and more of these signals that media marketing is enabling,
00:13
it's about getting the value out of it.
00:15
You could see that amount of data, I would say, exponentially growing for us.
00:20
It's about leveraging, I would say, machine learning and AI to develop models
00:25
for us to be extremely targeted and, again, very relevant in our messages.
00:30
In the B2B, you know, IT decision makers and CIOs,
00:36
when they work on key projects, they need relevant information.
00:39
So it's about relevance.
00:41
It's about being reachable at the right moment in time.
00:45
There's multiple benefits in adoption of AI, right,
00:49
from simple tasks, productivity savings, simplifying the work.
00:54
You can get more value out of your employees, you know, leveraging AI,
00:58
if you look at, you know, the translations, if you look into curation of content.
01:03
You could even do the end of your review of your employees leveraging AI
01:06
to make it simpler and way, way faster for you.
01:10
Just finding content on your machine or on the various applications
01:14
is going to be way more simple in the future.
01:18
So that productivity gain, you can apply it to your production,
01:22
to your content creation, to your marketing, to your finance.
01:25
I think we are living like the new revolution, industrial revolution, right, literally.
01:32
When you look at the amount of availability of data
01:35
and the speed of AI, I would say, applications that we have out there,
01:40
I think AI will be like internet for us now.
01:44
It's going to be everywhere in everything we do.
01:46
So I think it's going to be, how do you say, ubiquitous, right?
01:49
AI everywhere is kind of where we're heading.
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