Searches for 'Melaka' spike on WeChat after Fan Bingbing's ambassador role

  • 4 months ago
"Melaka" and “Fan Bingbing” are trending on Chinese social media, with searches for the terms surging after Chinese actress Fan Bingbing's appointment as the Visit Melaka 2024 (TMM2024) ambassador.

WeChat statistics showed that "Melaka" garnered over 320 million searches while “Fan Bingbing” had more than 795 million searches over two days on June 14 and 15.

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00:00The terms Malacca and Fan Bingbing are trending on the WeChat app following the appointment
00:08of Chinese actress Fan Bingbing as the Visit Malacca 2024 ambassador.
00:21Fan's PR manager, Jersey Chong, on Tuesday shared statistics from the app.
00:26The figures showed that the term Malacca garnered more than 326 million searches over
00:32two days.
00:33On June 14, the term Malacca had over 165 million searches while Fan's name garnered
00:39over 334 million searches.
00:42Searches for Fan's name surged by 37.7% to 461.1 million while the search for the
00:48term Malacca dropped by 1.88% to 161.9 million on June 15.
00:55Chong said for comparison, searches for the Shanghai International Film Festival had
01:00about 2.2 million while the Weibo Movie Awards 2024 garnered about 3.4 million searches.
01:08She said Fan and her team barely slept possibly with only about eight hours sleep during Fan's
01:14back-to-back programs to promote Malacca, from June 13 to June 16.
01:19She thanked Fan for bringing so much publicity to Malacca, saying that despite her exhausting
01:24schedule, the 42-year-old actress had displayed sheer professionalism.
01:31The frenzy could boost tourism in Malaysia and possibly the durian industry, following
01:36Fan's expression of love for the iconic fruit.
01:40Fan has officially begun her role as the Visit Malacca 2024 ambassador since June 14.
01:54For more UN videos visit www.un.org

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