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Opel - success with electric vehicles?
DW (English)
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6/12/2024
Opel was once one of the largest car manufacturers in Europe. Founded 126 years ago, its production figures had declined in recent years. Now the company belongs to the Stellantis Group. Will Opel succeed in its transformation to an EV manufacturer?
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00:00
Will the new concept car change everything?
00:05
Opel is one of Europe's largest car makers and among the oldest car manufacturers in the world.
00:11
One more time.
00:13
All of its models are also produced in an e-variant.
00:17
Opel made losses for 19 years, but recently it began turning a profit again.
00:21
It has manufacturing sites in several European countries and 15,000 employees in Germany alone.
00:27
Can Opel make the transformation to a 100% e-car producer?
00:32
Let's check it out.
00:37
I'm at Opel headquarters near Frankfurt.
00:40
More than 8,000 people work here.
00:42
Beginning in 2024, the company plans to manufacture all of its models in a battery electric variant.
00:49
And I'm even allowed to try my hand on the assembly line.
00:54
It's harder than you might think.
00:56
So what does it mean for the workers who have to assemble the Opel Astra as a hybrid,
01:01
a combustion model and as a battery electric version depending on what happens to be up next?
01:10
Here on the line, the electric motor arrives almost fully assembled.
01:14
We do most of the assembly of the combustion engines.
01:17
So the process is different, but it also gives us more variety in our work.
01:23
Opel began turning a profit again in 2018.
01:27
That's also because they are now a subsidiary of Stellantis and can benefit from new synergies.
01:33
A visit to the company's museum collection.
01:36
For more than a century, Opel kept nearly every part of the manufacturing process firmly in its own hands,
01:43
including research and experiments like this race car with rocket propulsion from 1928.
01:49
Then there are bestsellers like this 2 million Opel Kapitän with real gold-plated trim.
01:56
And a doctor's car. So can we go for a spin in it?
02:01
How about to show you the Opel doctor's car from 1901?
02:06
Yeah, I would really like to see that.
02:08
You can crank it up if you want.
02:10
Okay, let's try.
02:12
But it has to be done by hand.
02:20
One more time.
02:26
There we are.
02:31
The name of the car came about because around 1909 it was popular with doctors
02:36
who drove it to pay host calls to their patients.
02:40
The top speed is between 50 and 60 kilometers an hour.
02:43
That was quite fast for 1909.
02:50
Opel also carried out many experiments with electric vehicles.
02:55
Like this twin-concept car dating from 1992.
02:59
It has two propulsion modules.
03:02
One is electric, the other is a combustion engine,
03:06
which can be attached to the rear of the car depending on what's needed.
03:12
But e-cars didn't really take off back then.
03:15
That's changed.
03:16
There are charging stations now and a proper e-car market.
03:20
Last year Opel sold some 90,000 electric vehicles.
03:25
Opel's restructuring also meant reducing its workforce
03:29
and becoming a subsidiary of Stellantis,
03:32
which also includes the brands Fiat and Peugeot.
03:35
It's the world's fourth largest automaker with 14 brands in its lineup.
03:40
And now the CEO is planning to switch production entirely to e-cars,
03:45
which will run on green energy.
03:48
We'll lead the automotive industry and achieve carbon net zero by 2038.
03:57
We pay a visit to another Opel factory in Eisenach, Germany.
04:01
To support the e-mobility switch,
04:03
Stellantis plans to invest in the plant and all the brands
04:07
that tune off 50 billion euros over the next decade.
04:12
The purpose is of course to create synergies that can be used between the brands,
04:18
while at the same time giving all the possibilities to the brands
04:22
to make a car that suits what they want to do with the brands.
04:26
Opel builds its cars on these platforms.
04:29
And then each model gets its own design.
04:32
This plant is already using them.
04:34
Stellantis is a partner in joint ventures, including two battery factories,
04:39
one in France and another in preparation in Germany,
04:43
which will one day supply batteries to 1.2 million e-cars a year.
04:51
We share battery technology, we share certain structural elements.
04:57
But then you see for Opel it is very important that we convey to our customers
05:02
the traditional German driving values, which mean a robust driving position,
05:08
a robust road holding, direct steering.
05:10
And all of this is possible to create while still maintaining certain synergies.
05:16
For some years now, Opel has offered a warranty
05:19
for repair and replacement of ailing batteries in its electric vehicles.
05:23
Used batteries are returned to this battery refurbishment center,
05:27
where they are repaired and returned.
05:31
So do Opel's designers still have room for input?
05:35
I'm meeting with Opel's chief designer Florian Theis.
05:40
Nice to meet you.
05:42
We are kind of in the most secret area of Opel.
05:46
Why do you have to work secretly here?
05:49
Yeah, so warm welcome from my side, first of all.
05:51
Thank you.
05:52
Well, it's obviously what we are doing here is for the next 10 up to 15 years from now.
05:58
And we don't want to show the rest of the world everything we're doing.
06:01
So it needs to stay kind of secret.
06:04
But, as we will show you in a second,
06:06
we got concept cars that show a bit of an outlook where we want to go.
06:09
Yes, if you want, we can take off the cover.
06:15
The concept car has a signature sound,
06:17
an idea they are planning to incorporate into new models.
06:21
We call it painting with light.
06:23
You can create your own whole look and feel just with light.
06:29
So, let's go.
06:42
The experimental.
06:44
Concept cars are first made out of a modeling material.
06:47
I'm going to try my hand on shaping the fender.
06:51
So if I want to change for… just put a new line here.
06:55
These little tools.
06:58
You can just try.
06:59
I'll try.
07:00
Okay.
07:05
Now I destroyed your whole work.
07:07
Perfect. You can start as a modeler.
07:09
Thank you. I destroyed it all.
07:11
And these are the first models inspired by the concept car.
07:18
The SUV Grandland in the e-version.
07:20
By 2028, Opel plans to have gone full electric.
07:24
The funding for this switch has already been secured.
07:27
That's one of the benefits of being a Stellantis subsidiary.
07:30
One of the world's most profitable car makers.
07:33
This Astra electric is listed for 42,000 euros.
07:36
Now it's up to the customers to decide whether to get on board.
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