Fashion City: London with Alex Badia

Hollywood Life

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00:00 (upbeat music)

00:02 Hi, my name is Alex Padilla,

00:07 Style Director at Woman's Wedeli,

00:08 and believe it or not,

00:09 we're at the Marylebone train station in London,

00:12 and this lovely space is the Bicester VIP lounge.

00:16 We're waiting for the train to go to the Bicester Village

00:19 to do some shopping,

00:20 and I'm telling you, I cannot wait to go.

00:22 I've never been there, so come with me.

00:24 (upbeat music)

00:26 (upbeat music)

00:29 Thank you, sir.

00:35 - Welcome.

00:35 (upbeat music)

00:38 - Hey.

00:42 - Hi, how are you?

00:43 I'm Tori, I'm the Private Client Director here.

00:45 - So nice to meet you.

00:46 - Welcome.

00:47 - So excited to be here, and look at this.

00:50 Super chic, I love it.

00:52 - It's our absolute pleasure, delighted to have you here.

00:54 We are a luxury shopping destination,

00:58 but for us, it is so much more about shopping.

01:00 It's all about the experience.

01:01 It's all about the best day out.

01:03 So we are literally just under an hour outside London.

01:06 There are nine other villages in Europe

01:09 with similarly outside the main city centers,

01:14 and then we have two villages in China as well.

01:17 And in Bicester Village itself,

01:20 we have 150 of the global luxury and lifestyle brands.

01:24 - You come out, and then you come here,

01:26 and the moment that you get to the train station,

01:28 you have someone greeting you,

01:30 you have a car that takes you here,

01:32 and then when you get here,

01:33 it's what you say, you understand,

01:35 this is not only about shopping,

01:36 this is about a day adventure to me,

01:38 in which I'm gonna have different type of culture,

01:41 fashion, and food, and also people watching.

01:44 I personally love that.

01:45 Talk to me how does this work

01:47 in terms of an extension of your hospitality?

01:50 - There's a beautiful personalized experience.

01:53 You've got fabulous brands,

01:54 you've got people asking if you're okay,

01:56 looking after you throughout the journey of your shopping.

02:00 So all of that combined,

02:02 it's great to hear that you think

02:03 that that feels like a real adventure,

02:05 'cause that's what we want to deliver.

02:06 - I'll talk to you all day, but I'm dying to go shopping.

02:09 - So should we get any Silsander?

02:14 This is like my favorite.

02:15 - I love Silsander.

02:17 Talk to me about the curation of product

02:22 when it comes to the whole product mix.

02:24 How do you ensure that you're engaging your client?

02:28 - So I think Jill's Silsander is a perfect example,

02:31 because it's really fashion,

02:34 it really has a very specific consumer.

02:37 For us, how we're building the brands in the village,

02:39 it's about having the iconic luxury houses,

02:42 it's about having those really cool emerging brands,

02:44 it's about having the beautiful,

02:46 sort of more English, quirky English brands,

02:50 but also having beautiful,

02:53 really fashion-forward brands like Jill's Silsander.

02:56 And we just love that.

02:57 And we have a very, very specific consumer

03:00 who just loves coming here.

03:02 And perhaps we sometimes have clients who say,

03:06 they're buying Jill's Silsander full price,

03:09 but they've gotten something,

03:10 or they really wanted something from the season before.

03:14 And so that way they're able to come here

03:16 and get that full experience,

03:18 because they love Jill's Silsander through and through.

03:21 (upbeat music)

03:24 It's a perfect example of the different curation of brands

03:30 that we've got at Vista.

03:32 Just being in Jill's Silsander,

03:34 different audience, really, really beautiful,

03:36 and you could feel like you were in the world of Jill's Silsander.

03:38 To now come to Vivian Westwood,

03:41 great for a different audience, feels totally different,

03:43 and I think that part of the discovery

03:45 that we've got here is really, really important.

03:47 - Well, you're absolutely right.

03:48 This Jill's Silsander and Vivian Westwood

03:50 at the opposite ends of the spectrum of fashion,

03:53 yet they coexist perfectly.

03:55 You have different people liking different things.

03:57 We know everybody's like you and I,

03:58 that we love fashion as a whole,

04:00 but I think that this is a great shopping opportunity

04:03 for someone who doesn't even know Vivian Westwood,

04:06 for example. - Yeah, completely.

04:07 - So a sense of discovery is right here.

04:09 And I love what you said to me before

04:10 about bringing British heritage brands

04:15 to the big different audience.

04:17 And this is a good example.

04:18 - We will always want to support the British brands.

04:21 That goes without saying.

04:22 And that is something that we feel very important,

04:24 feel very strongly about,

04:27 both from well-established brands like Vivian Westwood,

04:29 but also to those new up-and-coming designers as well.

04:32 And that's very, very important,

04:33 that we really support the British fashion industry

04:36 on that side as well.

04:37 - Oh my God, I could shop all day,

04:44 but I'm dying to have food.

04:46 I'm dying to see this restaurant.

04:47 Let's go. - Let's go.

04:48 - It's so interesting, Tori, to be here at Cicconi's,

04:59 because I've been to Cicconi's in New York.

05:01 I've been to Cicconi's in London.

05:03 I'm very familiar.

05:05 And now, boom, here too.

05:07 - Food is, you know, it feeds the soul.

05:09 It feeds the heart. - I agree.

05:10 - And we know our guests love it.

05:12 And also, it's another reason

05:14 why they love spending time here.

05:16 We really want to try and deliver something

05:19 for the guests here that they don't get elsewhere.

05:22 So although I know you've mentioned Cicconi's

05:23 when you were in London,

05:24 but actually there's lots of people

05:25 who don't have access to Cicconi's.

05:27 So by having it here, it's great.

05:28 We also have a plethora of different cuisines.

05:32 So whether that is Chancherie,

05:34 our amazing Asian restaurant,

05:36 just a little bit further down.

05:38 We have many different cuisines here,

05:40 but also about trying to find

05:42 the sort of iconic hotspots from London.

05:45 - Tori, thank you so much for having me.

05:48 I had the best day.

05:50 - Oh, I'm so glad you have.

05:52 Our home is your home.

05:53 You are welcome here anytime.

05:54 And actually, I hear you may be in La Vallée soon.

05:57 - I know, for Parc des.

05:58 I can't wait.

05:59 Thank you so much.

06:01 - Thank you so much. - See you soon.

06:02 - Take care, bye. - Bye.

06:03 (birds chirping)

06:05 [BLANK_AUDIO]

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