Northern Ireland public relations firm named PR Week’s largest agency outside London
- 15 days ago
A Holywood-based global PR & creative agency has been recognised in three categories within PR Week’s Top 150 rankings.
Smarts was named the largest agency outside of London, 30th largest agency in the UK overall, and the fourth largest consumer agency.
These significant milestones are reflective of a decade of growth for Smarts, reporting a total revenue of £16m in 2024. The agency now employs close to 200 people across its five offices in Glasgow, London, Amsterdam, New York and Holywood.
Offering a comprehensive range of communication services – including design, content, influencer marketing, media relations, and employee engagement – Smarts has made substantial investments exceeding £2 million in content production, digital infrastructure, and influencer capabilities since 2020.
Recent highlights include working with US actor Tina Fey on Booking.com’s 2024 Super Bowl ad, building Zalando’s Style Creator Programme of 400+ micro-influencers to drive growth for the fashion brand’s Instagram and TikTok following – and expanding into mainland Europe with a new office in Amsterdam, with European campaigns in the past year including an experiential engagement programme to showcase Booking.com’s new Amsterdam HQ to more than 6,000 employees.
This expansion aligned with Smarts' strategic growth plan, positioning the agency as a global leader in culture-driven, consumer-focused communications.
Smarts was named the largest agency outside of London, 30th largest agency in the UK overall, and the fourth largest consumer agency.
These significant milestones are reflective of a decade of growth for Smarts, reporting a total revenue of £16m in 2024. The agency now employs close to 200 people across its five offices in Glasgow, London, Amsterdam, New York and Holywood.
Offering a comprehensive range of communication services – including design, content, influencer marketing, media relations, and employee engagement – Smarts has made substantial investments exceeding £2 million in content production, digital infrastructure, and influencer capabilities since 2020.
Recent highlights include working with US actor Tina Fey on Booking.com’s 2024 Super Bowl ad, building Zalando’s Style Creator Programme of 400+ micro-influencers to drive growth for the fashion brand’s Instagram and TikTok following – and expanding into mainland Europe with a new office in Amsterdam, with European campaigns in the past year including an experiential engagement programme to showcase Booking.com’s new Amsterdam HQ to more than 6,000 employees.
This expansion aligned with Smarts' strategic growth plan, positioning the agency as a global leader in culture-driven, consumer-focused communications.