Apple iPad Pro Ad Sparks Outrage for Destruction of Creative Tools

  • 28 days ago
Apple apologized for a new iPad Pro ad that showed musical instruments and a metronome being crushed in a hydraulic press. The ad showed guitars, a piano, and a metronome being compressed until they formed the shape of an iPad Pro tablet. Users on social media criticized the ad for being out of touch and offensive to those in creative fields. Apple said the ad missed the mark in celebrating creative expression through the iPad. The company decided not to air the commercial on TV as planned.